ActiveCampaign (AI)
by ActiveCampaign
Autonomous Marketing Platform Powered by Active Intelligence
Score
Score
Our verdict
Marketing automation with Active Intelligence AI agents for email, SMS, WhatsApp, CRM, and autonomous campaign optimization.
Overview
Screenshot
Score breakdown
Overall score
Scores are editorial assessments by the Compare Best AI team on a 0–10 scale.
Expert review
CompareBestAI
Compare Best AI · Editorial Team
ActiveCampaign offers marketing automation, CRM, WhatsApp messaging, transactional email, and Active Intelligence autonomous AI features. Pricing scales by contact count with 14-day free trial, free migration, and 30-day money-back guarantee. Lite starts around $15/mo (500 contacts, annual); Plus, Professional, and Enterprise tiers add more contacts and channels.
How we tested
Days tested
14 days
Tasks evaluated
- ·Automation workflow building
- ·CRM pipeline setup
- ·AI predictive sending test
- ·E-commerce integration
- ·Lead scoring accuracy
- ·Reporting and analytics
Method
Side-by-side with Mailchimp Standard and HubSpot Starter on identical email automation workflows
Reviewer
CompareBestAI
Plans & pricing
Starter
Personalized email marketing
- Active Intelligence with limits
- Marketing automation
- Email marketing
Plus
More automation and customer insights
- Unlimited automation actions
- Landing pages
- AI-powered content
Pro
Enhanced email orchestration
- Predictive and conditional content
- Attribution and conversion tracking
- Predictive sending
Enterprise
Enterprise-scale email marketing
- Single Sign-On
- Dedicated account team
- Uptime SLA
Pricing may vary by region. Always verify on the vendor's website.
Feature comparison
| Feature | ActiveCampaign (AI) | Mailchimp | HubSpot |
|---|---|---|---|
| Automation | |||
| Visual automation builder | |||
| Conditional branching | |||
| CRM | |||
| Built-in CRM | |||
| Sales pipeline | |||
| AI | |||
| AI predictive sending | |||
| Win probability scoring | |||
| Pricing | |||
| Under $20/month entry | |||
| Free tier | |||
Is it right for you?
Good fit for
Email automation at scale
Email automation at scale
CRM + marketing alignment
CRM + marketing alignment
WhatsApp and SMS campaigns
WhatsApp and SMS campaigns
AI-assisted campaign optimization
AI-assisted campaign optimization
User reviews
Editorial score
Distribution is estimated from our editorial score. Verified user reviews coming soon.
Use cases
Typical ways teams rely on this tool — from everyday tasks to specialized workflows.
- Email automation at scale
- CRM + marketing alignment
- WhatsApp and SMS campaigns
- AI-assisted campaign optimization
Integrations
Reported connectors
Apps and services commonly connected out of the box or via official connectors.
- Shopify
- WooCommerce
- WordPress
- Salesforce
- Zapier
- Make
- Stripe
- BigCommerce
- Google Ads
- Slack
- Microsoft Dynamics
- Typeform
- Calendly
Privacy & compliance
Security & data practices
Highlights we track from the vendor's documentation. Always confirm current terms, subprocessors, and regional policies on their official site.
- SOC 2
- GDPR-ready
- SSO/SAML
Details
Category
Price
- From $15/month for 1,000 contacts
Free version
Best for
- Email automation at scale
- CRM + marketing alignment
- WhatsApp and SMS campaigns
Frequently asked questions
ActiveCampaign (AI)
Niche / Other
Ready to get started?
Visit the ActiveCampaign (AI) website to explore plans and pricing.
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