CallRail
by CallRail, LLC
Call tracking, forms, and AI insights for marketers.
Score
Score
Our verdict
CallRail remains a top pick for call tracking in 2026 because it cleanly ties calls, texts, and forms to the marketing that drove them and layers on practical AI. The Premium Conversation Intelligence upgrade is genuinely helpful: auto-summaries, sentiment, and auto-tagging reduce manual review and surface leads worth calling back first. The new Integrations gallery covers the stack most teams use (Google Ads/GA4, HubSpot, Salesforce, Zapier), and the API makes downstream reporting straightforward. Pricing is transparent at the plan level, but remember the real bill includes usage for minutes, numbers, texts, and (if enabled) forms—so heavy phone traffic can push spend well above sticker. There’s no permanent free plan, and geographic coverage is US/CA/UK/AU on self-serve. Still, for agencies and service SMBs that live on the phone, CallRail’s balance of attribution accuracy, AI insights, and integrations is strong value—especially on the Lead Tracking Complete or Lead Conversion tiers.
Overview
Score breakdown
Overall score
Scores are editorial assessments by the Compare Best AI team on a 0–10 scale.
Expert review
CBAI Editorial Team
Compare Best AI · Editorial Team
## Overview
How we tested
Days tested
7 days
Tasks evaluated
- ·Configured dynamic number insertion and verified source attribution
- ·Enabled Premium Conversation Intelligence and evaluated summaries/sentiment
- ·Connected Google Ads and HubSpot and validated conversion sync
- ·Built a sample custom form and tracked submissions end-to-end
Method
Compared against CallTrackingMetrics (CTM) and WhatConverts using identical inputs
Reviewer
CBAI Editorial Team
Plans & pricing
Lead Tracking
SMBs starting with call tracking
- 5 local numbers & 250 local minutes included
- Call & text tracking and attribution
- Call recording and routing
- Call transcription and analysis
- Automation rules
- Usage overages billed separately
Lead Tracking Complete
Teams needing calls plus form tracking
- Everything in Lead Tracking
- Form tracking & attribution
- Custom form builder
- Multi-touch CPL reporting
- 1,000 form submissions included
- Usage overages billed separately
Lead Conversion
Sales-led teams using AI call insights
- Everything in Lead Tracking
- Premium Conversation Intelligence
- Call summaries & sentiment analysis
- Conversation trend reports
- Automatic conversion tagging
- Coaching & conversion tools
- Usage overages billed separately
Lead Conversion Complete
Marketers wanting forms + AI insights
- Everything in Lead Tracking Complete
- Premium Conversation Intelligence
- Call summaries & sentiment analysis
- Conversation trend reports
- Automatic conversion tagging
- Coaching & conversion tools
- Usage overages billed separately
Enterprise
Large, multi-location, or custom needs
- Custom pricing and onboarding
- Dedicated account management
- Advanced integrations & APIs
- Contact sales for details
Pricing may vary by region. Always verify on the vendor's website.
Feature comparison
| Feature | CallRail | CallTrackingMetrics (CTM) | WhatConverts |
|---|---|---|---|
| Tracking | |||
| Dynamic Number Insertion (DNI) | |||
| Attribution | |||
| Form tracking & attribution | |||
| AI | |||
| AI call summaries & sentiment | |||
| Automation | |||
| Automatic call tagging | |||
| Integrations | |||
| Google Ads integration | |||
| HubSpot/Salesforce integrations | |||
| Platform | |||
| Public REST API & Webhooks | |||
Is it right for you?
Good fit for
Agencies
Prove ROI with source-level attribution for calls, texts, and forms, plus AI insights clients understand.
Service SMBs
Track which campaigns drive high-quality phone leads and summarize calls to speed follow-up.
Multi-location brands
Centralize lead data and route calls intelligently while pushing conversions into CRMs and ad platforms.
Performance marketers
Link ad spend to revenue with granular attribution and automated conversion tagging.
Less suited for
International-only teams
Coverage is limited to the US, Canada, UK, and Australia on self-serve plans.
Free-plan seekers
No permanent free tier; only a 14-day free trial is available.
High-volume at ultra-low cost
Usage overages for minutes, texts, and forms can add up at scale.
User reviews
Editorial score
Distribution is estimated from our editorial score. Verified user reviews coming soon.
Use cases
Typical ways teams rely on this tool — from everyday tasks to specialized workflows.
- PPC attribution for phone leads
- Multi-channel lead tracking
- AI call summarization and sentiment
- Agency client reporting
- Form tracking and attribution
- Lead qualification automation
Integrations
Reported connectors
Apps and services commonly connected out of the box or via official connectors.
- Google Ads
- HubSpot
- Salesforce
Privacy & compliance
Security & data practices
Highlights we track from the vendor's documentation. Always confirm current terms, subprocessors, and regional policies on their official site.
- SOC 2 Type II
- HIPAA/BAA
- ISO 42001
- GDPR
- CCPA
Details
Category
Price
- Lead Tracking $50/mo (up to 10% off billed yearly)
- Lead Tracking Complete $95/mo (up to 10% off billed yearly)
- Lead Conversion $150/mo (up to 10% off billed yearly)
- Lead Conversion Complete $195/mo (up to 10% off billed yearly)
- Enterprise custom
Free version
Best for
- Agencies proving ROI across calls, texts, and forms
- SMBs needing campaign-level call attribution
- Teams using AI summaries to qualify leads faster
- Multi-location businesses centralizing lead reporting.
Frequently asked questions
CallRail
Marketing
Ready to get started?
Visit the CallRail website to explore plans and pricing.
Was this page helpful?
Compare Best AI may earn a commission when you click links on this page. This does not influence our editorial scores or recommendations. Advertiser disclosure