Clay (AI)
by Clay Labs Inc.
AI-powered GTM data, enrichment, and outreach platform.
Score
Score
Our verdict
A powerful GTM platform that combines rich enrichment, AI agents, CRM/warehouse sync, and multi‑channel activation. Pricing is transparent with monthly vs annual options; API access is gated to Enterprise.
Overview
Screenshot
Score breakdown
Overall score
Scores are editorial assessments by the Compare Best AI team on a 0–10 scale.
Expert review
CBAI Editorial Team
Compare Best AI · Editorial Team
Clay stands out for breadth: multi‑provider enrichment waterfalls, AI research agents (Claygent), dynamic Audiences, Signals, an AI‑assisted Sequencer, and Ads audience syncs to LinkedIn/Meta/Google—tied together by workflows, functions, HTTP API, and webhooks. The pricing model separates platform Actions from purchasable Data Credits, which is easier to forecast than pure pay‑as‑you‑go while still scaling as usage grows. Launch and Growth are well‑scoped for small to mid‑size teams; Enterprise adds the governance and extensibility larger orgs expect (SSO, RBAC, public API access, dedicated strategist). The main trade‑offs are that Clay’s public API access is listed as Enterprise‑only and some advanced features (e.g., unlimited audiences/imports) are gated to Enterprise. Overall, for GTM teams investing in data‑driven outbound and ABM, Clay delivers high feature depth and strong activation options across email and ads.
How we tested
Tasks evaluated
- ·Verified plan names, monthly vs annual pricing, and plan‑level features on the official pricing page
- ·Checked integrations directory for CRM, outreach, and data warehouse connectors
- ·Reviewed docs on HTTP API integration and AI usage/compliance
- ·Confirmed enterprise‑only access to Clay public API from pricing FAQ section
- ·Cross‑referenced Ads, Claygent, and Audiences pages for supported activation channels and capabilities
Method
Desk research using Clay’s official site, docs, and product pages; no hands‑on testing.
Reviewer
CBAI Editorial Team
Plans & pricing
Free
Individuals getting started and light testing.
- Unlimited seats and tables
- Multi‑provider waterfalls
- Up to 200 rows per table
- Claygent enrichment
- Bring your own API keys
- Clay Sequencer for email
Launch
Small teams building and automating first prospecting workflows.
- Everything in Free
- Phone number enrichment
- Unlimited search with Audiences
- Track job changes and other signals
- Launch email campaigns via integrations
- Reuse functions across workflows
- Or $167/mo billed annually (save 10%)
Growth
Teams with CRM‑based workflows and growth campaigns.
- Everything in Launch
- Auto‑sync & enrich CRM
- Auto‑sync with data warehouse
- Unlimited search; up to 250k Audience import
- Integrate with any HTTP API
- Automate signals via webhook
- Track web intent signals
- Unlimited ad audiences
- Priority support
- Or $446/mo billed annually (save 10%)
Enterprise
Organizations running GTM at scale with enterprise controls.
- Everything in Growth
- Unlimited Audiences and imports
- Single sign‑on (SSO)
- Role‑based access control (RBAC)
- Clay public API access
- Advanced data warehouse syncs
- Dedicated Growth Strategist
Pricing may vary by region. Always verify on the vendor's website.
Feature comparison
- Multi‑provider data enrichment and waterfalls
- Claygent AI agents for custom research and enrichment
- Audiences to centralize first‑ and third‑party GTM data
- Signals for job changes and other buying triggers
- AI‑driven email Sequencer for personalized outreach
- Ads audiences sync to LinkedIn, Meta, and Google
- CRM auto‑sync and enrichment (e.g., Salesforce, HubSpot)
- Data warehouse sync (e.g., Snowflake)
- HTTP API integration to connect any external API
- Webhook automation for signals and workflows
- SSO and RBAC (Enterprise)
- Public API access (Enterprise)
Is it right for you?
Good fit for
Data‑driven ABM and outbound
When you need unified data, enrichment waterfalls, AI research, and activation across email and ads.
CRM‑centric GTM operations
Auto‑sync to/from Salesforce/HubSpot and your warehouse, with workflows and webhooks to keep data fresh.
Less suited for
Teams needing public API on lower tiers
Clay API access is listed as an Enterprise‑only feature; Growth offers HTTP API integrations but not Clay’s public API.
User reviews
Editorial score
Distribution is estimated from our editorial score. Verified user reviews coming soon.
Use cases
Typical ways teams rely on this tool — from everyday tasks to specialized workflows.
- ABM programs with dynamic audiences and enrichment
- Outbound email with AI‑personalized copy
- Account and lead research with AI (Claygent)
- CRM enrichment and auto‑sync
- Reverse ETL to sync GTM data
- Targeted ad audiences on LinkedIn, Meta, and Google
Integrations
Reported connectors
Apps and services commonly connected out of the box or via official connectors.
- Salesforce
- HubSpot
- Outreach
- Salesloft
- Snowflake
- LinkedIn Ads
- Meta Ads
- Google Ads
Privacy & compliance
Security & data practices
Highlights we track from the vendor's documentation. Always confirm current terms, subprocessors, and regional policies on their official site.
- Claims SOC 2 Type II compliance
- ISO 27001 compliance
- GDPR and CCPA support
- Trust Center referenced on site and docs for details.
Details
Category
Price
- Free
- Launch $185/mo ($167/mo billed annually)
- Growth $495/mo ($446/mo billed annually)
- Enterprise custom.
Free version
Best for
Best for growth/marketing/sales teams that need unified enrichment, AI research, CRM/warehouse sync, and activation via email and ad audiences.
Frequently asked questions
Clay (AI)
Marketing
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