Ecwid by Lightspeed
by Lightspeed Commerce (Ecwid)
E-commerce platform you can add to any existing website.
Score
Score
Our verdict
Ecwid is an embeddable e-commerce platform that adds a full online store to any existing website — WordPress, Wix, Squarespace, or any HTML page — without replacing your site. Best for businesses with existing websites that want to add selling. The main caveat is less powerful than Shopify as a standalone store and fewer apps/themes.
Overview
Screenshot
Score breakdown
Overall score
Scores are editorial assessments by the Compare Best AI team on a 0–10 scale.
Expert review
CBAI Editorial Team
Compare Best AI · Editorial Team
Ecwid's unique approach: add a complete store to your existing website without rebuilding. Embed on WordPress, Wix, Squarespace, or any site. It also creates a standalone store if needed. Multi-channel selling on Facebook, Instagram, and Amazon is built in.
How we tested
Days tested
14 days
Tasks evaluated
- ·WordPress embed
- ·Multi-channel setup
- ·Order management
- ·Payment processing
- ·Mobile experience
- ·Comparison with Shopify
Method
Side-by-side with Shopify and WooCommerce
Reviewer
CBAI Editorial Team
Plans & pricing
Free
Testing embeddable e-commerce
- 10 products
- Embeddable store
- Mobile-responsive
- Basic features
- 10 product limit
- No abandoned cart
Venture
Small businesses adding online sales
- 100 products
- Facebook/Instagram selling
- Discount codes
- Inventory management
Business
Growing online stores
- 2,500 products
- Everything in Venture
- Abandoned cart recovery
- Product variations
- Staff accounts
Unlimited
Established online businesses
- Unlimited products
- Everything in Business
- POS integration
- Priority support
- Custom apps
Pricing may vary by region. Always verify on the vendor's website.
Feature comparison
| Feature | Ecwid by Lightspeed | Shopify | WooCommerce |
|---|---|---|---|
| Embed | |||
| Add store to any website | |||
| Multi-Channel | |||
| Facebook + Instagram + Amazon | |||
| Pricing | |||
| Free tier (10 products) | |||
Is it right for you?
Good fit for
Existing website owners
Add a full store to your WordPress, Wix, or any website without rebuilding.
Multi-channel sellers
Sell on your website, Facebook, Instagram, Amazon, and Google from one dashboard.
Lightspeed POS users
Native integration unifies online and in-store sales.
Less suited for
Standalone store focus
Shopify is better for stores built from scratch without an existing website.
Large app ecosystem
Shopify's 8,000+ app store vastly exceeds Ecwid's integrations.
Advanced customization
Shopify and WooCommerce offer deeper theme and functionality customization.
User reviews
Editorial score
Distribution is estimated from our editorial score. Verified user reviews coming soon.
Use cases
Typical ways teams rely on this tool — from everyday tasks to specialized workflows.
- Embeddable E-Commerce
- Multi-Channel Selling
- WordPress E-Commerce
- Social Commerce
- POS Integration
Integrations
Reported connectors
Apps and services commonly connected out of the box or via official connectors.
- WordPress
- Wix
- Squarespace
- Weebly
- Facebook Shop
- Instagram Shopping
- Amazon
- Google Shopping
- Lightspeed POS
- Mailchimp
- Zapier
Privacy & compliance
Security & data practices
Highlights we track from the vendor's documentation. Always confirm current terms, subprocessors, and regional policies on their official site.
- GDPR-ready
Details
Category
Price
- Free (10 products)
- Venture $19/mo
- Business $39/mo
- Unlimited $99/mo
Free version
Best for
- Embedded online stores
- multichannel selling
- small business ecommerce
Frequently asked questions
Ecwid by Lightspeed
Ecommerce
Ready to get started?
Visit the Ecwid by Lightspeed website to explore plans and start your free trial.
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