Frase
by Frase Inc.
AI content optimization and research for SEO writing.
Score
Score
Our verdict
Frase combines SERP research, AI content writing, and on-page optimization in one platform, making it a strong mid-market alternative to Surfer SEO for content teams. It analyzes top-ranking content and helps you create optimized articles that compete. Best for content marketers who research and write in the same tool. The main caveat is less optimization depth than Surfer SEO and Clearscope.
Overview
Screenshot
Score breakdown
Overall score
Scores are editorial assessments by the Compare Best AI team on a 0–10 scale.
Expert review
CBAI Editorial Team
Compare Best AI · Editorial Team
Frase bridges the gap between content research and content creation by combining SERP analysis, AI writing, and optimization scoring in one editor. Enter a keyword, Frase analyzes the top 20 results, and you can research, outline, write, and optimize without switching tools.
How we tested
Days tested
14 days
Tasks evaluated
- ·SERP research quality
- ·AI writing accuracy
- ·Content scoring comparison
- ·Outline builder
- ·Question research
- ·Value assessment
Method
Side-by-side with Surfer SEO and Clearscope on identical content optimization
Reviewer
CBAI Editorial Team
Plans & pricing
Solo
Individual content writers
- 4 articles/month
- AI writer
- SERP analysis
- Content optimization
- 1 user
- Limited articles
Basic
Regular content creators
- 30 articles/month
- Everything in Solo
- AI article generation
- Answer engine
Team
Content teams at scale
- Unlimited articles
- Everything in Basic
- 3 users
- Google Search Console
- Custom templates
- Content analytics
Pricing may vary by region. Always verify on the vendor's website.
Feature comparison
| Feature | Frase | Surfer SEO | Clearscope |
|---|---|---|---|
| Research | |||
| SERP analysis | |||
| Writing | |||
| Built-in AI writer | |||
| Optimization | |||
| Content scoring accuracy | |||
| Pricing | |||
| Under $20/month entry | |||
Is it right for you?
Good fit for
Content marketers
Research, write, and optimize SEO content in one tool without switching between platforms.
Freelance SEO writers
Affordable alternative to Surfer SEO with built-in AI writing for quick article production.
Content teams
Team plan with unlimited articles and collaboration features serves content operations.
Less suited for
Maximum optimization accuracy
Surfer SEO and Clearscope provide deeper NLP analysis and more accurate content scoring.
Technical SEO
Frase is content-only; use Semrush or Ahrefs for keyword research, backlinks, and technical SEO.
Large-scale content operations
Surfer SEO's Scale plan handles agency-level content optimization better.
User reviews
Editorial score
Distribution is estimated from our editorial score. Verified user reviews coming soon.
Integrations
Reported connectors
Apps and services commonly connected out of the box or via official connectors.
- ["[\"Google Search Console\", \"Google Docs\", \"WordPress\", \"API\"]"]
Details
Category
Price
- Solo $15/mo
- Basic $45/mo
- Team $115/mo
Free version
Best for
- SEO content brief creation and research automation
- AI-assisted article drafting and optimization
- Content agencies scaling production
Frequently asked questions
Frase
Marketing
Ready to get started?
Visit the Frase website to explore plans and pricing.
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