Helium 10
by Helium 10
Most comprehensive Amazon seller software suite with AI-powered listing and PPC optimization
Score
Score
Our verdict
Helium 10 is the most comprehensive Amazon seller toolkit with 30+ tools for product research, keyword optimization, listing creation, PPC management, and analytics.
Overview
Screenshot
Score breakdown
Overall score
Scores are editorial assessments by the Compare Best AI team on a 0–10 scale.
Expert review
CBAI Editorial Team
Compare Best AI · Editorial Team
Helium 10 is the industry-standard software suite for Amazon sellers. With 30+ tools covering every aspect of selling on Amazon, it's the most comprehensive platform available.
How we tested
Days tested
30 days
Tasks evaluated
- ·Black Box research
- ·Cerebro analysis
- ·Listing Builder AI
- ·Adtomic PPC
- ·Data accuracy comparison
Method
Compared against Jungle Scout and ZonBase
Reviewer
CBAI Editorial Team
Plans & pricing
Free
$0–$100K yearly sales (page positioning)
- Limited Chrome Extension access
- 100 keyword searches monthly (compare table)
- 20 ASINs lifetime (My products)
- 3 markets lifetime (Market tracker)
- Platinum full tool suite: not included
- Helium AI Agent: not included
- MCP 1,000 calls: not included
Platinum
Basics to run brand ($0–$100K sales band)
- Full Chrome Extension (Amazon, TikTok Shop, Walmart)
- Freedom Ticket Pro training included
- Keyword research & tracking (expanded vs Free)
- 1 additional multi-user login
- Listing optimization AI-enhanced features (table)
- 5,000 emails / 40 SKUs (email follow-up & inventory rows)
- Diamond Helium AI Agent: not included
- 2% Ads managed spend fee: Diamond+
Diamond
$100K–$10M yearly sales
- Everything in Platinum positioning block
- Helium AI Agent (keyword, listing, ads, ops)
- Helium 10 MCP included (up to 1,000 calls)
- AI Listing Builder + Keyword Research integration
- Rules-based ad automation & dayparting
- Inventory, P&L, managed refunds
- 1,000 ASINs lifetime; 5 markets lifetime
- 5 additional users
- Helium 10 Ads with 2% managed spend fee
- Enterprise dedicated CSM: not included
Enterprise
Beyond $10M yearly sales
- Dedicated customer success manager
- Ad plans from $25K to $1M monthly spend support
- 10+ users and 15+ seller accounts
- Up to 5,000 ASINs and expanded limits
- Global market intelligence (Americas, Europe, Asia, Middle East)
- Weekly sessions, 1:1 coaching, early feature access
- MCP add-on from $50/mo for lower tiers: bundled context differs
Pricing may vary by region. Always verify on the vendor's website.
Feature comparison
| Feature | Helium 10 | Jungle Scout | ZonBase |
|---|---|---|---|
| Tools | |||
| 30+ Amazon tools | |||
| Data | |||
| Most accurate Amazon data | |||
| PPC | |||
| Adtomic PPC automation | |||
Is it right for you?
Good fit for
Serious Amazon sellers
The most comprehensive toolkit available
Data-driven decisions
Most accurate product and keyword data
PPC optimization
Adtomic automates Amazon advertising
Less suited for
Casual sellers
$79/month is significant for low-volume sellers
Non-Amazon
Amazon-focused — limited use for other platforms
Beginners on budget
ZonBase is cheaper for basic research
User reviews
Editorial score
Distribution is estimated from our editorial score. Verified user reviews coming soon.
Use cases
Typical ways teams rely on this tool — from everyday tasks to specialized workflows.
- Amazon product research
- Keyword optimization
- Listing creation
- PPC management
- Sales analytics
Integrations
Reported connectors
Apps and services commonly connected out of the box or via official connectors.
- Amazon Seller Central
- Amazon Advertising
- Chrome Extension
- API
Privacy & compliance
Security & data practices
Highlights we track from the vendor's documentation. Always confirm current terms, subprocessors, and regional policies on their official site.
- GDPR-ready
Details
Category
Price
- Free tools tier
- Platinum $99/mo annual ($129 monthly)
- Diamond $279/mo annual ($359 monthly)
- Enterprise from $1,499/mo billed annually.
Free version
Best for
- Serious Amazon seller operations
- Product and keyword research
- Listing and rank optimization
Frequently asked questions
Helium 10
Ecommerce
Ready to get started?
Visit the Helium 10 website to explore plans and start your free trial.
Was this page helpful?
Compare Best AI may earn a commission when you click links on this page. This does not influence our editorial scores or recommendations. Advertiser disclosure