Lemlist (AI)
by Lemlist SAS
AI-powered cold outreach with personalized email and LinkedIn.
Score
Score
Our verdict
Lemlist is a cold outreach platform known for hyper-personalized emails with custom images and videos, multi-channel sequences (email + LinkedIn + calls), and AI-powered lead generation. Best for SDR teams. The main caveat is premium pricing and a learning curve for advanced personalization features.
Overview
Screenshot
Score breakdown
Overall score
Scores are editorial assessments by the Compare Best AI team on a 0–10 scale.
Expert review
CBAI Editorial Team
Compare Best AI · Editorial Team
Lemlist pioneered personalized cold email images — dynamically inserting prospect names, company logos, and custom text into images within emails. Combined with multi-channel sequences and AI-powered lead enrichment, it's one of the most personalized outreach tools available.
How we tested
Days tested
14 days
Tasks evaluated
- ·Email personalization quality
- ·Image personalization impact
- ·Multi-channel workflow
- ·Deliverability testing
- ·CRM sync
- ·A/B testing
Method
Side-by-side with Reply.io and Apollo.io
Reviewer
CBAI Editorial Team
Plans & pricing
Email Starter
Starting cold email outreach
- Unlimited email sends
- AI email writing
- Email warm-up (Lemwarm)
- Custom tracking domain
- No LinkedIn/calls
Email Pro
Advanced email personalization
- Everything in Starter
- Personalized images
- A/B testing
- Advanced conditions
- CRM integrations
Multichannel Expert
Full multi-channel outreach
- Everything in Email Pro
- LinkedIn automation
- Cold calling
- Custom landing pages
- Advanced analytics
Pricing may vary by region. Always verify on the vendor's website.
Feature comparison
| Feature | Lemlist (AI) | Reply.io | Apollo.io |
|---|---|---|---|
| Personalization | |||
| Custom image personalization | |||
| Outreach | |||
| Multi-channel sequences | |||
| Data | |||
| Built-in contact database | |||
Is it right for you?
Good fit for
SDR teams
Hyper-personalized outreach with custom images, videos, and multi-channel sequences.
B2B sales agencies
Manage client outreach with advanced personalization and CRM integration.
Less suited for
Inbound marketing
HubSpot handles inbound; Lemlist is outbound-focused.
Budget teams
Starting at $32/user/month; Apollo.io offers more features including a contact database at similar pricing.
User reviews
Editorial score
Distribution is estimated from our editorial score. Verified user reviews coming soon.
Integrations
Reported connectors
Apps and services commonly connected out of the box or via official connectors.
- ["[\"Salesforce\", \"HubSpot\", \"Pipedrive\", \"LinkedIn\", \"Zapier\", \"Make\", \"Slack\", \"API\"]"]
Details
Category
Price
- Email Starter $32/user/mo
- Email Pro $55/user/mo
- Multichannel $79/user/mo
Free version
Best for
- Cold outreach and multichannel sequencing
- Personalized outbound at scale
- SDR and agency sales prospecting
Frequently asked questions
Lemlist (AI)
Sales & CRM
Ready to get started?
Visit the Lemlist (AI) website to explore plans and pricing.
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