Lemlist (AI)
by Lemlist SAS
AI-powered cold outreach with personalized email and LinkedIn.
Score
Score
Our verdict
Lemlist is a cold outreach platform known for hyper-personalized emails with custom images and videos, multi-channel sequences (email + LinkedIn + calls), and AI-powered lead generation. Best for SDR teams. The main caveat is premium pricing and a learning curve for advanced personalization features.
Overview
Screenshot
Score breakdown
Overall score
Scores are editorial assessments by the Compare Best AI team on a 0–10 scale.
Expert review
CBAI Editorial Team
Compare Best AI · Editorial Team
Lemlist pioneered personalized cold email images — dynamically inserting prospect names, company logos, and custom text into images within emails. Combined with multi-channel sequences and AI-powered lead enrichment, it's one of the most personalized outreach tools available.
How we tested
Days tested
14 days
Tasks evaluated
- ·Email personalization quality
- ·Image personalization impact
- ·Multi-channel workflow
- ·Deliverability testing
- ·CRM sync
- ·A/B testing
Method
Side-by-side with Reply.io and Apollo.io
Reviewer
CBAI Editorial Team
Plans & pricing
Yearly; $69 monthly
- Unlimited users on Email plan
- 50,000 emails/mo
- Email & phone finder; 650M+ leads
- lemAgent, MCP, unified inbox
- Deliverability hub & warm-up
Multichannel
Yearly; $109 monthly
- Everything in Email
- Unlimited emails & messages
- 5 senders / user
- LinkedIn + SMS automation; WhatsApp add-on
- Built-in call dialer
Enterprise
- Scale outbound with custom contract
- Contact sales
Pricing may vary by region. Always verify on the vendor's website.
Feature comparison
| Feature | Lemlist (AI) | Reply.io | Apollo.io |
|---|---|---|---|
| Personalization | |||
| Custom image personalization | |||
| Outreach | |||
| Multi-channel sequences | |||
| Data | |||
| Built-in contact database | |||
Is it right for you?
Good fit for
SDR teams
Hyper-personalized outreach with custom images, videos, and multi-channel sequences.
B2B sales agencies
Manage client outreach with advanced personalization and CRM integration.
Less suited for
Inbound marketing
HubSpot handles inbound; Lemlist is outbound-focused.
Budget teams
Starting at $32/user/month; Apollo.io offers more features including a contact database at similar pricing.
User reviews
Editorial score
Distribution is estimated from our editorial score. Verified user reviews coming soon.
Use cases
Typical ways teams rely on this tool — from everyday tasks to specialized workflows.
- Email outbound
- Multichannel sequences
Integrations
Reported connectors
Apps and services commonly connected out of the box or via official connectors.
- CRM integrations & API
- Gmail
- VoIP dialer
Details
Category
Price
- Email $55/user/mo billed yearly ($69 monthly)
- Multichannel $87/user/mo billed yearly ($109 monthly)
- Enterprise Custom. 14-day free trial
Free version
Best for
Outbound email and multichannel sequences (LinkedIn, SMS, calls)
Frequently asked questions
Lemlist (AI)
Sales & CRM
Ready to get started?
Visit the Lemlist (AI) website to explore plans and start your free trial.
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