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Moz Pro (AI)

by Moz Inc. (Ziff Davis)

Trusted SEO toolset with domain authority and AI insights.

Reviewed September 2026by CBAI Editorial Team
7.3/10

Score

3.6 out of 5 · our score
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Marketing

Our verdict

Moz Pro is the most beginner-friendly SEO platform, known for inventing Domain Authority and offering an approachable interface that makes SEO accessible to non-experts. It provides solid keyword research, rank tracking, site auditing, and link analysis. The main caveat is that its data depth and feature breadth trail behind Semrush and Ahrefs at similar price points.

Overview

Moz Pro is an SEO suite covering rank tracking, keyword research, site audits, and link analysis for marketers who want a mature all-in-one platform. It remains especially approachable for in-house teams that value clear workflows over maximum data density.

Screenshot

Moz Pro (AI) product screenshot

Score breakdown

Overall score

7.3/10
Output quality7.5/10
Ease of use8.5/10
Value for money7.5/10
Features & tools7.0/10
API & integrations7.5/10
Support & docs8.0/10

Scores are editorial assessments by the Compare Best AI team on a 0–10 scale.

Expert review

C

CBAI Editorial Team

Compare Best AI · Editorial Team

Moz has been a cornerstone of the SEO industry since its founding, and its Domain Authority metric remains the most widely recognized third-party authority score. Moz Pro offers keyword research, rank tracking, site crawling, on-page optimization, and link analysis in a clean, approachable interface that's less overwhelming than Semrush.

How we tested

Days tested

21 days

Tasks evaluated

  • ·Keyword research accuracy
  • ·Rank tracking reliability
  • ·Site audit comprehensiveness
  • ·Link Explorer vs competitors
  • ·Local SEO features
  • ·Learning resource quality

Method

Side-by-side with Semrush Pro and Ahrefs Lite on identical SEO tasks

Reviewer

CBAI Editorial Team

Plans & pricing

Standard

$99/month
  • $79/mo yearly
  • 1 user, 3 sites, 300 keywords
  • 1 AI visibility dashboard
Most Popular

Medium

$179/month
  • $143/mo yearly
  • 2 users, 10 sites, 1,500 keywords

Large

$299/month
  • $239/mo yearly
  • 3 users, 25 sites, 3,000 keywords

Enterprise

Custom
  • Talk to Moz

Pricing may vary by region. Always verify on the vendor's website.

Feature comparison

FeatureMoz Pro (AI)SemrushAhrefs
Data
Keyword database
Backlink index
Unique
Domain Authority metric
Ease
Beginner-friendly interface
Local
Local SEO tools
Pricing
Under $50/month plan
Free tools available
Included Partial / add-on Not included

Is it right for you?

Good fit for

SEO beginners

Most approachable interface with excellent learning resources; perfect for those new to SEO.

Small businesses

Affordable entry at $49/month with actionable recommendations that don't require SEO expertise.

Marketing generalists

Clear, understandable metrics and suggestions for marketers who handle SEO alongside other responsibilities.

Local businesses

Moz Local provides listing management and citation building for local search visibility.

Less suited for

Advanced SEO professionals

Semrush and Ahrefs provide deeper data, more features, and larger databases for professional SEO work.

Backlink-focused analysts

Ahrefs has a significantly larger and fresher backlink index for serious link analysis.

Content marketing teams

Semrush's content tools and AI features are more comprehensive for content-driven SEO strategies.

User reviews

3.6

Editorial score

5
44%
4
26%
3
8%
2
5%
1
1%

Distribution is estimated from our editorial score. Verified user reviews coming soon.

Use cases

Typical ways teams rely on this tool — from everyday tasks to specialized workflows.

  • Rank tracking
  • AI visibility
  • Site crawl

Integrations

Reported connectors

Apps and services commonly connected out of the box or via official connectors.

  • Google Analytics
  • Google Search Console
  • MozBar (Chrome)
  • API
  • Zapier
  • Data Studio
  • STAT (enterprise rank tracking)

Privacy & compliance

Security & data practices

Highlights we track from the vendor's documentation. Always confirm current terms, subprocessors, and regional policies on their official site.

  • GDPR-ready

Details

Category

Marketing

Price

  • Standard $99/mo or $79/mo yearly ($950 first year). Medium $179 / $143 yearly ($1,719). Large $299 / $239 yearly ($2,868). Extra seat $49/mo. Extra AI dashboard $20. Extra 100 prompts $50. Cancel anytime. 20% yearly discount. Affiliate moz.pxf.io opens Moz

Free version

Yes

Best for

SEO teams (Standard/Medium/Large $99/$179/$299 or ~20% off yearly)

Frequently asked questions

Moz Pro (AI)

Moz Pro (AI)

Marketing

Ready to get started?

Visit the Moz Pro (AI) website to explore plans and start your free trial.

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