OptinMonster (AI)
by OptinMonster (Retyp LLC)
Lead generation popups and conversion optimization for any website.
Score
Score
Our verdict
OptinMonster is the most popular lead generation popup tool, offering exit-intent popups, floating bars, slide-ins, and gamified wheels with advanced targeting rules. Best for marketers and bloggers growing email lists. The main caveat is premium pricing for what is essentially a popup tool, and some visitors find popups annoying.
Overview
Screenshot
Score breakdown
Overall score
Scores are editorial assessments by the Compare Best AI team on a 0–10 scale.
Expert review
CBAI Editorial Team
Compare Best AI · Editorial Team
OptinMonster has been the market leader in popup lead generation for over a decade. Its strength is the advanced targeting engine: exit-intent detection, page-level targeting, geolocation, device targeting, referral source, and dozens more conditions let you show the right offer to the right visitor at the right time.
How we tested
Days tested
30 days
Tasks evaluated
- ·Popup conversion rates
- ·Exit-intent effectiveness
- ·Targeting rule accuracy
- ·A/B testing workflow
- ·Integration with email tools
- ·Page load impact
Method
A/B tested OptinMonster campaigns against built-in email tool forms on identical traffic
Reviewer
CBAI Editorial Team
Plans & pricing
Basic
Getting started on 1 site
- All Campaign Types (Lightbox, Floating Bars, Inline, Sidebar, Slide-in, Fullscreen)
- 700+ Easy To Personalize Templates
- Page Targeting
- Time on Site and Page Triggers
- Scroll/Interest Triggers
- Optin and Success Views
- MonsterLeads
- Real Human Support
- Basic Marketing Integrations
- Unlimited Campaigns and Subscribers
- Use On 1 Site
- 2,500 Campaign Impressions/month
- Drag & Drop Builder
- Custom Fonts
- Custom CSS
- Custom Success Messages
- Success Redirects
- AI Popups
- Timed-Display Control
- Scroll Triggering
- Subscriber Recognition
- InactivitySensor
- Attention Activation
- MonsterLinks
- List Segmentation
- Page Level Targeting
- Campaign Archives
- Simple Analytics
- OptinMonster University
- Form types: Lightbox, Floating Bars, Inline, Sidebar, Slide-in, Fullscreen
- Shopify + WooCommerce: not included
- Coupon Wheel: not included
- Many Chat Integration: not included
- A/B Testing: not included
- Exit Intent: not included
- OnSite Retargeting: not included
- Sub-Accounts: none
- Zapier Integration: not included
Plus
Growing brands needing A/B tests
- Everything in Basic
- A/B Testing
- Device Targeting
- Content Locking
- MonsterEffects & MonsterSounds
- Yes/No Forms and Multiple Views
- Full Analytics Reporting
- Advanced Integrations
- Use On Up To 2 Sites
- 10,000 Campaign Impressions/month
- Integrated A/B Testing
- Sub-Accounts: none
Pro
Exit-intent and revenue attribution
- Everything in Plus
- Exit Intent Technology
- Revenue Attribution
- Countdown Timers
- Smart Tags
- Click to Load Campaigns
- Referrer Targeting
- Cookie, JS, and Query Targeting
- Campaign Scheduling
- Webhooks
- Zapier and Uncanny Automator Integrations
- Google Analytics
- Remove OptinMonster Badge
- Pro Integrations
- 2 Sub-Accounts
- Use On Up To 3 Sites
- 25,000 Campaign Impressions/month
- Cart & Form Abandonment
- UTM Campaign Targeting
- Referral Detection
- Cookie Retargeting
- Lead Sharing
- Geolocation Targeting
- Adblock Detection
- Success Scripts
- Behavior Automation
Growth
Agencies and ecommerce scale
- Everything in Pro
- OnSite Retargeting
- OnSite Follow-up Campaigns
- Integrations with Shopify, WooCommerce, Magento, Easy Digital Downloads, MemberPress and more
- Coupon Wheel Campaigns
- Many Chat Integration
- Use On Up To 5 Sites
- 100,000 Campaign Impressions/month
- Unlimited Sub-Accounts
- All Provider Integrations
- Custom Branding
- Activity Logging
- Client Logins
- Account Management for client delivery
Pricing may vary by region. Always verify on the vendor's website.
Feature comparison
| Feature | OptinMonster (AI) | Sumo | Hello Bar |
|---|---|---|---|
| Targeting | |||
| Advanced targeting rules | |||
| Exit-intent detection | |||
| Campaigns | |||
| Gamified wheels | |||
| Campaign type variety | |||
| Pricing | |||
| Free tier | |||
Is it right for you?
Good fit for
Bloggers
Exit-intent popups and content upgrades are the most effective email list building tactics for content sites.
E-commerce stores
Gamified wheels, cart abandonment popups, and promotional bars drive conversions and sales.
Marketers
Advanced targeting shows the right offer based on page, source, device, location, and behavior.
Less suited for
Anti-popup philosophy
If your brand avoids popups, OptinMonster's entire value proposition doesn't apply.
Simple form needs
Mailchimp's built-in forms and Typeform handle basic lead capture without a separate popup tool.
Budget sites
Free alternatives like Sumo and Hello Bar cover basic popup needs at no cost.
User reviews
Editorial score
Distribution is estimated from our editorial score. Verified user reviews coming soon.
Use cases
Typical ways teams rely on this tool — from everyday tasks to specialized workflows.
- Email List Building
- Lead Generation
- Exit-Intent Popups
- Conversion Optimization
- E-Commerce Promotions
- Content Upgrades
Integrations
Reported connectors
Apps and services commonly connected out of the box or via official connectors.
- Mailchimp
- ActiveCampaign
- ConvertKit
- HubSpot
- AWeber
- Drip
- WordPress
- Shopify
- WooCommerce
- Zapier
- Google Analytics
Privacy & compliance
Security & data practices
Highlights we track from the vendor's documentation. Always confirm current terms, subprocessors, and regional policies on their official site.
- GDPR-ready
Details
Category
Price
- Intro annual: Basic $9/mo ($108 first year, renews $210/yr)
- Plus $27/mo ($324→$570/yr)
- Pro $37/mo ($444→$870/yr)
- Growth $67/mo ($804→$1,470/yr). Monthly plans available. 14-day money-back.
Free version
Best for
- Lead capture popups
- onsite conversion optimization
- email list growth
Frequently asked questions
OptinMonster (AI)
Marketing
Ready to get started?
Visit the OptinMonster (AI) website to explore plans and pricing.
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