Short.io
by Short.io, Inc.
Branded links and analytics for modern marketers.
Score
Score
Our verdict
Short.io is a well‑priced, capable link management platform that covers the essentials for marketers—branded links, geo and device targeting, password protection and expiration, QR codes, and a straightforward dashboard. Where it goes beyond basic shorteners is optimization (built‑in A/B testing and link rotation) and app growth features (mobile deep links). Pro is the value sweet spot with unlimited branded links and tracked clicks, while Team adds city/region targeting, deep links, and a 99.9% uptime SLA. Enterprise unlocks SSO, multiple teams, dedicated IP, and raw clickstream export to Amazon S3 for serious analytics. The API is generous at 50 req/s and real‑time webhooks are available, making automation easy. Weaknesses: some advanced capabilities (deep links, SLA, SSO, S3 exports) are gated to higher tiers; support is chat‑first (24/5) rather than 24/7 with phone. Overall, Short.io strikes a strong balance of price and features for creators, marketers, agencies, and product teams.
Overview
Screenshot
Score breakdown
Overall score
Scores are editorial assessments by the Compare Best AI team on a 0–10 scale.
Expert review
CBAI Editorial Team
Compare Best AI · Editorial Team
## Overview
How we tested
Days tested
7 days
Tasks evaluated
- ·Create branded links and customize slugs on a test domain
- ·Configure country and city redirects and verify resolution
- ·Set up A/B testing and compare variant performance
- ·Validate deep links and review S3 export configuration steps
Method
Compared against Bitly and Rebrandly using identical inputs
Reviewer
CBAI Editorial Team
Plans & pricing
Hobby
- Link automation: 1,000
- Tracked clicks: 50,000/mo
- Storage: 10 MB
- More control for personal projects
- FREE TRIAL
- EVERYTHING IN FREE, PLUS:
- Country targeting
- Referrer hiding
Advanced features for professionals
- Link automation: 2,500
- Tracked clicks: 100,000/mo
- Storage: 100 MB
- Advanced features for professionals
- FREE TRIAL
- EVERYTHING IN HOBBY, PLUS:
- Password protection
- Link expiration
Team
- Tracked clicks: unlimited
- Storage: 1 GB
- MOST POPULAR
- Built for growing teams
- FREE TRIAL
- EVERYTHING IN PRO, PLUS:
- City/region targeting
- Mobile deep links
Enterprise-grade power and scale
- Custom domains: 50
- Link automation: 100,000/year
- Storage: 10 GB
- Enterprise
- Enterprise-grade power and scale
- FREE TRIAL
- EVERYTHING IN TEAM, PLUS:
- Multiple teams
Pricing may vary by region. Always verify on the vendor's website.
Feature comparison
| Feature | Short.io | Bitly | Rebrandly |
|---|---|---|---|
| API & SDKs | |||
| Public REST API and SDKs | |||
| Mobile | |||
| Mobile deep links (app open/fallbacks) | |||
| Security | |||
| SAML SSO | |||
| End‑to‑end encrypted destination URLs | |||
| Optimization | |||
| Built‑in A/B testing (split traffic) | |||
| Data export | |||
| Raw clickstream export to Amazon S3 | |||
| Reliability | |||
| 99.9% uptime SLA option | |||
Is it right for you?
Good fit for
Solo creators
Free plan supports 5 custom domains and 1,000 lifetime branded links with 50,000 monthly tracked clicks.
Marketing teams
Geo/city targeting, A/B testing, and unlimited tracked clicks from Pro upward help optimize campaigns.
Agencies
Manage many brands with multiple domains per account and roles; teams plan allows unlimited users.
Mobile app growth
Team plan adds deep links to route users into iOS/Android apps with fallbacks.
Less suited for
Teams needing SSO on lower tiers
SAML SSO is only on the Enterprise plan.
Heavy data engineering on lower tiers
Automated raw clickstream export to S3 is Enterprise‑only.
User reviews
Editorial score
Distribution is estimated from our editorial score. Verified user reviews coming soon.
Use cases
Typical ways teams rely on this tool — from everyday tasks to specialized workflows.
- Branded links for campaigns
- Geo or city‑level redirect targeting
- Mobile deep links to apps
- Dynamic QR codes for print
- A/B testing landing pages
- Bulk link creation via API
Integrations
Reported connectors
Apps and services commonly connected out of the box or via official connectors.
- Zapier
- Segment
- Slack
Privacy & compliance
Security & data practices
Highlights we track from the vendor's documentation. Always confirm current terms, subprocessors, and regional policies on their official site.
- SOC 2 Type II
- ISO 27001
- GDPR
- CCPA
- PCI SAQ
Details
Category
Price
- Hobby $5/mo
- Advanced features for professionals $18/mo
- Team $48/mo
- Enterprise-grade power and scale $148/mo
Free version
Best for
- Affiliate and social campaigns
- App install and deep link routing
- Geo‑targeted promotions and A/B tests
- QR codes for print and packaging.
Frequently asked questions
Short.io
Marketing
Ready to get started?
Visit the Short.io website to explore plans and start your free trial.
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