Short.io is a URL shortener and link management platform that allows users to create branded short links, track clicks, and manage marketing campaigns.

Is Short.io free to use?

Short.io offers a free plan with basic link shortening features, along with paid plans for advanced analytics, branding, and team collaboration tools.

Can I use a custom domain with Short.io?

Yes. Short.io allows users to connect custom domains to create branded short links for marketing and professional use.

Who should use Short.io?

Short.io is ideal for marketers, businesses, agencies, content creators, and developers who need link tracking, branding, and analytics.

Best Value

Short.io

by Short.io

White-label link shortener with custom domains, deep analytics, and API for developers

by CompareBestAI Team

7.3/10

Score

7.3/10

Score

3.6 out of 5 · our score

Compare

Marketing

Our verdict

Short.io is a developer-friendly link shortener with custom domains, deep analytics, and a powerful API at competitive pricing with a generous free tier.

Overview

Short.io is a branded URL shortener and link management tool with domains, redirects, geo/device rules, and analytics. It is popular with marketing teams that need fast branded links with more control than basic shorteners.

Screenshot

Score breakdown

Overall score

7.3/10

Output quality7.3/10

Ease of use7.5/10

Value for money8.0/10

Features & tools7.0/10

API & integrations8.0/10

Support & docs6.5/10

Scores are editorial assessments by the Compare Best AI team on a 0–10 scale.

Expert review

CompareBestAI Team

Compare Best AI · Editorial Team

Short.io is a link shortener popular with developers for its API-first approach and competitive pricing. The free plan includes 1,000 branded links per month with full analytics.

How we tested

Days tested

14 days

Tasks evaluated

·API testing
·Analytics evaluation
·Custom domain setup
·Link management

Method

Compared against Bitly and Rebrandly

Reviewer

CompareBestAI Team

Plans & pricing

Free

$0/mo/monthly

Individual use

1,000 links/mo
Custom domain
Full analytics
API access

Feature comparison

Feature	Short.io	Bitly	Rebrandly
API
Developer-friendly API
Free
1,000 free branded links/mo

Included Partial / add-on Not included

Is it right for you?

Good fit for

Developer link management

API-first with comprehensive documentation

Best-value branded links

1,000 free links/month with full analytics

Less suited for

Enterprise governance

BL.INK has better enterprise features

Retargeting pixels

Switchy specializes in link retargeting

User reviews

3.6

Editorial score

44%

26%

Distribution is estimated from our editorial score. Verified user reviews coming soon.

Integrations

Reported connectors

Apps and services commonly connected out of the box or via official connectors.

["[\"API\", \"Zapier\", \"Slack\", \"Chrome Extension\", \"WordPress\"]"]

Details

Frequently asked questions

Short.io

Marketing

Ready to get started?

Visit the Short.io website to explore plans and pricing.

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Overview

Screenshot

Score breakdown

Expert review

Plans & pricing

Feature comparison

Is it right for you?

Good fit for

Less suited for

User reviews

Integrations

Details

Frequently asked questions

Short.io vs Bitly?