Subbly
by Subbly
Subscription-first ecommerce platform for recurring revenue businesses.
Score
Score
Our verdict
Subbly is a subscription-first ecommerce platform tailored for businesses offering recurring products. It provides a comprehensive suite of tools, including a no-code website builder, integrated checkout, and powerful automation features. While it excels in subscription management, it may not be suitable for businesses focused solely on one-time product sales. Overall, Subbly offers a robust solution for subscription-based ecommerce needs.
Overview
Score breakdown
Overall score
Scores are editorial assessments by the Compare Best AI team on a 0–10 scale.
Expert review
CBAI Editorial Team
Compare Best AI · Editorial Team
## Overview
How we tested
Days tested
7 days
Tasks evaluated
- ·Core Ecommerce workflow test
- ·Pricing and plan evaluation
- ·Feature completeness review
- ·Ease of use and onboarding assessment
Method
Compared against Chargebee and Billsby using identical inputs
Reviewer
CBAI Editorial Team
Plans & pricing
Subbly (current)
Founders building and launching their own store
- 1% + 12¢ per transaction (1.25% on other gateways)
- 1 team member
- 100 automations, 1,000 actions a month
- 500 inventory items
- Agent usage included (normal intelligence)
Max (current)
Stores that build every week or run with a team
- Everything in Subbly
- 5 team members
- 200 automations, 5,000 actions a month
- 750 inventory items
- 15x agent usage; high intelligence models
Subbly X (current)
Brands leveraging AI with dedicated service
- Everything in Max
- Dedicated account manager
- Shared Slack channel
- Custom engineering / advanced analytics
- Unlimited team, automations and inventory
- From 0.25% per transaction (volume-based)
Lite (legacy accounts)
Existing sales channel without a new site
- 2% + $0.19 per transaction
- Plus 0.25% on non-Stripe gateways
Basic (legacy accounts)
Website + basic subscription management
- Website builder & customer management
- Basic inventory (20 SKUs)
- 1 seat, 2 languages
- 1% + $0.15 per transaction
Subbly (legacy accounts)
Scaling businesses on earlier plans
- Custom checkout & own domain
- Inventory management (100 SKUs)
- 3 seats, 5 languages
Advanced (legacy accounts)
Established businesses on earlier plans
- Advanced inventory (500 SKUs)
- API access & white-label option
- 5 seats, unlimited languages
AI add-on (optional, legacy)
Optional AI website builder / Author / churn tools
- Includes $60 of AI usage a month
- Top up any time
Pricing may vary by region. Always verify on the vendor's website.
Feature comparison
| Feature | Subbly | Chargebee | Billsby |
|---|---|---|---|
| Core | |||
| No-code website builder | |||
| Integrated checkout | |||
| Output | |||
| Automations | |||
| Customer portal | |||
| Pricing | |||
| Free trial | |||
| Dev | |||
| Public API | |||
| Integrations | |||
Is it right for you?
Good fit for
Subscription Box Services
Ideal for businesses offering curated subscription boxes with flexible delivery options.
Membership Programs
Suitable for creating membership tiers with recurring billing and exclusive content access.
Replenishment Subscriptions
Perfect for automating recurring deliveries of consumable products like supplements or pet food.
Meal Kit Deliveries
Designed for managing subscription meal plans with menu customization and dietary preferences.
Less suited for
One-Time Product Sales
Not suitable for businesses primarily selling one-time products without a subscription model.
Non-Subscription Ecommerce
Not ideal for businesses that do not operate on a subscription-based revenue model.
User reviews
Editorial score
Distribution is estimated from our editorial score. Verified user reviews coming soon.
Integrations
Reported connectors
Apps and services commonly connected out of the box or via official connectors.
- Klaviyo
- Mailchimp
- Zapier
- Shopify
- Google Analytics
- Meta Pixel
Details
Category
Price
- Current: Subbly $69/mo
- Max $149/mo
- Subbly X from $499/mo. Legacy account plans: Lite $19/mo
- Basic $39/mo
- Subbly $79/mo
- Advanced $159/mo
- Subbly X from $499/mo. Optional AI add-on $59/mo. Trial available (14 days / promotional trial messaging on page).
Free version
Best for
- Subscription box services
- Membership programs
- Replenishment subscriptions
- Meal kit deliveries
Frequently asked questions
Subbly
Ecommerce
Ready to get started?
Visit the Subbly website to explore plans and start your free trial.
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