Triple Whale
by Triple Whale
AI-powered e-commerce analytics and attribution platform for DTC brands
Score
Score
Our verdict
Triple Whale is the leading analytics and attribution platform for e-commerce, combining first-party tracking, AI insights, and a unified dashboard for DTC brands.
Overview
Screenshot
Score breakdown
Overall score
Scores are editorial assessments by the Compare Best AI team on a 0–10 scale.
Expert review
CBAI Editorial Team
Compare Best AI · Editorial Team
Triple Whale has become the analytics platform of choice for DTC e-commerce brands. It solves the attribution crisis caused by iOS 14+ privacy changes by using first-party pixel tracking to connect ad spend with actual revenue.
How we tested
Days tested
30 days
Tasks evaluated
- ·Pixel installation
- ·Attribution accuracy
- ·Moby AI testing
- ·Dashboard evaluation
- ·Multi-channel analysis
Method
Compared against Hyros and Northbeam for e-commerce attribution
Reviewer
CBAI Editorial Team
Plans & pricing
Free
Bring data into one view and try Moby AI
- Business data in one view
- AI search mentions/citations/sentiment tracking
- Triple Pixel attribution basics
- Get started with Moby AI
Foundation
Trusted attribution + Moby as real-time analyst
- Everything in Free plus multi-touch attribution
- No-code dashboards, segments, SQL editor
- First-party data activation
- Analyze with Moby AI; Sonar included
Automate
Automate growth work with Moby
- Everything in Foundation plus Automations & Actions
- Full AI model library; Creative Studio; Landing Pages
- Paid media actions under guardrails
- Retention add-on included
Enterprise
Scale with MMM, incrementality, Compass
- Everything in Automate plus Compass (MTA+MMM+incrementality)
- Multi-brand / omnichannel retail data
- SOC 2 Type 2; custom procurement; dedicated success
Pricing may vary by region. Always verify on the vendor's website.
Feature comparison
| Feature | Triple Whale | Hyros | Northbeam |
|---|---|---|---|
| Attribution | |||
| First-party pixel attribution | |||
| AI | |||
| Moby AI assistant | |||
| Dashboard | |||
| Unified e-commerce dashboard | |||
Is it right for you?
Good fit for
DTC e-commerce brands
First-party tracking solves iOS 14 attribution problems
Ad-heavy businesses
See true ROAS across all advertising channels
Data-driven decisions
Moby AI answers business questions in natural language
Less suited for
Non-e-commerce
Built specifically for e-commerce attribution
Small ad budgets
$129/mo for attribution requires meaningful ad spend
Info product businesses
Hyros is better for info products and coaching
User reviews
Editorial score
Distribution is estimated from our editorial score. Verified user reviews coming soon.
Use cases
Typical ways teams rely on this tool — from everyday tasks to specialized workflows.
- E-commerce attribution
- Ad analytics
- Revenue tracking
- Customer LTV
- AI insights
Integrations
Reported connectors
Apps and services commonly connected out of the box or via official connectors.
- Shopify
- Facebook Ads
- Google Ads
- TikTok Ads
- Klaviyo
- Snap Ads
- Pinterest Ads
- Amazon Ads
Privacy & compliance
Security & data practices
Highlights we track from the vendor's documentation. Always confirm current terms, subprocessors, and regional policies on their official site.
- SOC 2
- GDPR-ready
- SSO/SAML
Details
Category
Price
- Free plan available
- paid Foundation / Automate / Enterprise priced by annual GMV (slider on pricing page) — 12-month subscriptions, monthly or annual (2 months free). Sonar included on paid packages.
Free version
Best for
- DTC marketing attribution
- Profitability tracking
- Multi-channel ecommerce analytics
Frequently asked questions
Triple Whale
Marketing
Ready to get started?
Visit the Triple Whale website to explore plans and start your free trial.
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