Apollo.io (AI)
by Apollo.io Inc.
AI-powered sales intelligence and outreach automation platform.
Score
Score
Our verdict
Apollo.io is the most complete B2B sales intelligence platform, combining a 275M+ contact database with AI-powered email sequences, dialer, and lead scoring in one affordable package. It excels for SDR teams and sales organizations that need to find, contact, and engage prospects at scale. The main caveat is data accuracy that varies by region and the learning curve for setting up complex workflows.
Overview
Screenshot
Score breakdown
Overall score
Scores are editorial assessments by the Compare Best AI team on a 0–10 scale.
Expert review
CBAI Editorial Team
Compare Best AI · Editorial Team
Apollo.io has disrupted the sales intelligence market by offering Salesforce-level prospecting capabilities at a fraction of the cost. The 275M+ contact database with verified emails, phone numbers, and company data competes directly with ZoomInfo — at roughly one-tenth the price.
How we tested
Days tested
14 days
Tasks evaluated
- ·Contact data accuracy verification
- ·Email sequence setup and delivery
- ·Chrome extension enrichment
- ·AI email generation quality
- ·Dialer and call recording
- ·CRM sync with Salesforce
Method
Side-by-side with ZoomInfo and LinkedIn Sales Navigator on identical prospecting campaigns
Reviewer
CBAI Editorial Team
Plans & pricing
Free
Solo sellers and small teams starting with prospecting
- 10,000 records/year
- 5 email sequences
- 250 emails/day
- LinkedIn extension
- Basic filters
- Limited credits
- No buying intent
Basic
Growing sales teams needing more data and outreach
- Unlimited emails/year
- 25 mobile credits/month
- Advanced filters
- A/B testing
- CRM integration
- 60K records/year export
Professional
Sales teams wanting AI and buying intent data
- Everything in Basic
- Buying intent signals
- AI email generation
- Dialer
- Call recordings
- Advanced reports
- 100K records/year
Organization
Large sales orgs with advanced customization needs
- Everything in Professional
- Conversation intelligence
- Custom object enrichment
- Advanced security
- SSO
- 200K records/year
Pricing may vary by region. Always verify on the vendor's website.
Feature comparison
| Feature | Apollo.io (AI) | ZoomInfo | LinkedIn Sales Nav |
|---|---|---|---|
| Data | |||
| Contact database (275M+) | |||
| Email verification | |||
| Outreach | |||
| Built-in email sequencer | |||
| Built-in dialer | |||
| AI | |||
| AI email generation | |||
| Buying intent signals | |||
| Pricing | |||
| Free tier | |||
| Under $50/user/month | |||
Is it right for you?
Good fit for
SDR teams
Find prospects, verify emails, build sequences, and make calls from one platform — no tool-switching needed.
Startup sales teams
ZoomInfo-level data at a fraction of the cost; the free plan alone provides meaningful prospecting capability.
B2B marketers
Account-based marketing with company data, buying intent signals, and targeted list building.
Solo founders
Free plan with 10,000 records/year is enough for a founder doing their own outbound sales.
Less suited for
Enterprise data accuracy needs
ZoomInfo provides more accurate and comprehensive data for enterprise-scale prospecting, especially outside the US.
Inbound-only teams
Apollo is built for outbound sales; HubSpot is better for inbound marketing and lead nurturing.
Non-B2B businesses
Apollo's database focuses on B2B contacts; B2C businesses need different prospecting tools.
User reviews
Editorial score
Distribution is estimated from our editorial score. Verified user reviews coming soon.
Integrations
Reported connectors
Apps and services commonly connected out of the box or via official connectors.
- ["[\"Salesforce\", \"HubSpot\", \"Pipedrive\", \"Gmail\", \"Outlook\", \"Slack\", \"Zapier\", \"LinkedIn (Chrome extension)\", \"Webhooks\", \"API\"]"]
Details
Category
Price
- Free (10K records/yr)
- Basic $49/user/mo
- Professional $79/user/mo
- Organization $119/user/mo
Free version
Best for
- Prospecting and list building
- Multichannel outbound sequencing
- Sales intelligence and enrichment for SDR teams
Frequently asked questions
Apollo.io (AI)
Sales & CRM
Ready to get started?
Visit the Apollo.io (AI) website to explore plans and start your free trial.
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