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Brevo (Sendinblue) AI

by Brevo (formerly Sendinblue)

All-in-one marketing platform with email, SMS, and CRM.

Reviewed March 2026by CBAI Editorial Team
7.5/10

Score

3.8 out of 5 · our score
Compare
Niche / Other

Our verdict

Brevo (formerly Sendinblue) is the best-value marketing platform, offering email marketing, SMS, CRM, transactional emails, and chat in one affordable package. Its email-based pricing (not contact-based) makes it dramatically cheaper than Mailchimp for businesses with large contact lists. Best for SMBs and e-commerce stores. The main caveat is the interface isn't as polished as Mailchimp, and advanced automation is less sophisticated than ActiveCampaign.

Overview

Brevo (formerly Sendinblue) is a multi-channel marketing platform combining email, SMS, WhatsApp, live chat, CRM, and marketing automation in one suite. In 2024-2025 added AI-powered email content generation, AI-driven send-time optimization, and predictive segmentation. Used by 500,000+ businesses globally, particularly strong in European markets.

Score breakdown

Overall score

7.5/10
Output quality7.5/10
Ease of use8.5/10
Value for money9.0/10
Features & tools8.0/10
API & integrations8.0/10
Support & docs7.0/10

Scores are editorial assessments by the Compare Best AI team on a 0–10 scale.

Expert review

C

CBAI Editorial Team

Compare Best AI · Editorial Team

Brevo's key differentiator is its email-based pricing model — you pay based on the number of emails sent, not the number of contacts stored. This means you can store unlimited contacts on every plan, including the free tier. For businesses with large lists and moderate sending frequency, this can save hundreds of dollars per month compared to Mailchimp's contact-based pricing.

How we tested

Days tested

14 days

Tasks evaluated

  • ·Email campaign creation
  • ·Automation workflow setup
  • ·SMS marketing test
  • ·Transactional email API
  • ·CRM pipeline management
  • ·E-commerce integration

Method

Side-by-side with Mailchimp and ActiveCampaign on identical marketing campaigns

Reviewer

CBAI Editorial Team

Plans & pricing

Free

$0/mo

Small businesses starting with email marketing

  • 300 emails/day
  • Unlimited contacts
  • Email editor
  • CRM basics
  • Transactional email
  • Brevo branding
  • No automation

Starter

$9/mo (5K emails)

Growing businesses sending regular campaigns

  • 5,000 emails/month
  • No daily sending limit
  • No Brevo branding
  • Basic reporting
  • Email support
Most Popular

Business

$18/mo (5K emails)

Businesses needing automation, testing, and landing pages

  • 5,000 emails/month
  • Marketing automation
  • A/B testing
  • Landing pages
  • Multi-user access
  • Phone support

Enterprise

Custom

Large organizations with advanced needs

  • Custom email volume
  • Dedicated IP
  • SSO
  • Advanced integrations
  • Dedicated account manager
  • SLA

Pricing may vary by region. Always verify on the vendor's website.

Feature comparison

FeatureBrevo (Sendinblue) AIMailchimpActiveCampaign
Email
Email marketing
Unlimited contacts (all plans)
SMS
SMS marketing
CRM
Built-in CRM
Transactional
Transactional email API
Pricing
Under $10/month entry
Free tier
Included Partial / add-on Not included

Is it right for you?

Good fit for

E-commerce businesses

Email + SMS + transactional emails in one platform with Shopify and WooCommerce integration.

Large contact lists

Unlimited contacts on all plans; pay only for emails sent, saving significantly vs Mailchimp's per-contact pricing.

Budget-conscious SMBs

Full marketing platform starting at $9/month — the best value in email marketing.

Developers

Robust transactional email API (formerly Sendinblue SMTP) trusted by thousands of applications.

Less suited for

Advanced automation needs

ActiveCampaign offers more sophisticated multi-branch automation workflows.

Design-first email teams

Mailchimp's email editor and template library are more polished for visually rich campaigns.

Enterprise marketing suites

HubSpot provides a more comprehensive enterprise marketing and CRM platform.

User reviews

3.8

Editorial score

5
45%
4
26%
3
8%
2
5%
1
1%

Distribution is estimated from our editorial score. Verified user reviews coming soon.

Use cases

Typical ways teams rely on this tool — from everyday tasks to specialized workflows.

  • Email Marketing
  • SMS Marketing
  • Transactional Email
  • CRM
  • Marketing Automation
  • E-Commerce Marketing
  • Live Chat

Integrations

Reported connectors

Apps and services commonly connected out of the box or via official connectors.

  • Shopify
  • WooCommerce
  • WordPress
  • Salesforce
  • Google Analytics
  • Zapier
  • Make
  • Stripe
  • PrestaShop
  • Magento
  • BigCommerce
  • API

Privacy & compliance

Security & data practices

Highlights we track from the vendor's documentation. Always confirm current terms, subprocessors, and regional policies on their official site.

  • GDPR-ready
  • SOC 2
  • SSO/SAML

Details

Category

Niche / Other

Price

  • Free (300/day)
  • Starter $9/mo
  • Business $18/mo
  • Enterprise custom

Free version

Yes

Best for

  • Multi-channel email and SMS marketing campaigns
  • Combined CRM and marketing automation in one platform
  • European businesses needing GDPR-compliant marketing tools

Frequently asked questions

Brevo (Sendinblue) AI

Brevo (Sendinblue) AI

Niche / Other

Ready to get started?

Visit the Brevo (Sendinblue) AI website to explore plans and start your free trial.

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