Brevo (Sendinblue) AI
by Brevo
AI-powered email, SMS, and WhatsApp automation.
Score
Score
Our verdict
Brevo (Sendinblue) AI is a well‑rounded multichannel platform that brings practical AI into everyday workflows. Aura helps write emails, translate, and summarize, while Standard’s send‑time optimization and Professional’s AI segmentation and Data Analyst add measurable lift for teams running at scale. Pricing remains attractive: Starter from $9/month by email volume, Standard from $18, and Professional from $499 for high‑volume senders, with a 10% annual discount. Plan boundaries matter, though—send‑time optimization starts at Standard, and advanced AI like product recommendations and segmentation live on Professional. We also like that Brevo bundles transactional email and official SDKs, so product emails and marketing can live together. On the downside, serious SSO and some deliverability extras require higher tiers or add‑ons, and Starter includes a Brevo footer unless you pay to remove it. Overall, Brevo AI is a strong value for SMBs and ecommerce brands wanting AI‑assisted multichannel marketing without stitching multiple tools together.
Overview
Score breakdown
Overall score
Scores are editorial assessments by the Compare Best AI team on a 0–10 scale.
Expert review
CBAI Editorial Team
Compare Best AI · Editorial Team
## Overview
How we tested
Days tested
7 days
Tasks evaluated
- ·Draft four promotional emails with Aura AI
- ·Run an A/B test with AI send‑time optimization
- ·Build a product‑recommendation campaign and abandoned cart flow
- ·Trigger a transactional email via Node.js SDK
Method
Compared against Mailchimp and Klaviyo using identical inputs
Reviewer
CBAI Editorial Team
Plans & pricing
Free
Testing campaigns and basic automation
- 300 emails/day; up to 100k contacts
- Email & SMS campaigns; transactional email
- Drag‑and‑drop editor and templates
- Basic reporting & analytics
- Marketing automation (up to 2,000 contacts)
- Aura AI assistant
- Limitation: 1 user seat
Starter
Solo marketers starting multichannel email
- From 5,000 emails/month; no daily cap
- AI content generator
- Advanced segmentation and forms
- Basic reporting & analytics
- Web push (up to 1,000 targeted subscribers/campaign)
- Global data feeds; 1 conversion metric
- Limitation: 'Sent with Brevo' logo unless $9/mo add‑on
Standard
Growing teams automating and testing
- Everything in Starter
- Marketing automation (unlimited contacts)
- A/B testing
- Advanced email reporting incl. heatmaps
- AI send‑time optimization
- Web & event tracking
- 1 landing page included
- Add up to 3 users (paid add‑on)
Professional
Teams scaling AI and channels
- From 150,000 emails/month
- WhatsApp, Popups, Mobile & Web Push
- 10 marketing seats included
- Contact scoring; advanced ecommerce features
- AI segmentation; AI Data Analyst
- AI product recommendations; back‑in‑stock alerts
- Phone support; 3h/yr Deliverability Specialist
- Limitation: SAML SSO is a $324/mo add‑on
Enterprise
Large orgs needing custom data & control
- Everything in Professional
- Multi‑account management
- Custom objects and data integrations
- Brevo Mobile Wallet; custom loyalty engine
- Dedicated IP included
- SSO/SAML included
- Tailored onboarding and CSM support
Pricing may vary by region. Always verify on the vendor's website.
Feature comparison
| Feature | Brevo (Sendinblue) AI | Mailchimp | Klaviyo |
|---|---|---|---|
| AI | |||
| AI email copy generator | |||
| AI send-time optimization | |||
| Channels | |||
| WhatsApp marketing (native) | |||
| Web push notifications (native) | |||
| Data & API | |||
| Transactional email API/SMTP | |||
| CRM | |||
| Built-in sales pipeline CRM | |||
| Ecommerce | |||
| AI product recommendations | |||
Is it right for you?
Good fit for
Ecommerce stores
AI recommendations, abandoned cart flows, and WhatsApp help drive incremental revenue with minimal setup.
Solo marketers
Starter’s low entry price plus Aura AI speeds content creation and segmentation without extra tools.
Growing SMB teams
Standard adds automation, testing, and reporting to systematize campaigns as volume increases.
Developers
REST API/SMTP with official SDKs in PHP, Python, Node, Ruby, Go, Java, and C# simplifies integration.
Less suited for
Barebones SMTP-only needs
If you only need a cheap relay, Brevo’s broader platform may be overkill.
Advanced enterprise IAM by default
SSO requires the Professional add-on or Enterprise; not included on lower tiers.
User reviews
Editorial score
Distribution is estimated from our editorial score. Verified user reviews coming soon.
Use cases
Typical ways teams rely on this tool — from everyday tasks to specialized workflows.
- AI email writing
- Send‑time optimization
- Ecommerce automations
- Transactional email API
- WhatsApp campaigns
- Web push alerts
Integrations
Reported connectors
Apps and services commonly connected out of the box or via official connectors.
- WordPress
- WooCommerce
- Salesforce
Privacy & compliance
Security & data practices
Highlights we track from the vendor's documentation. Always confirm current terms, subprocessors, and regional policies on their official site.
- GDPR
- CCPA
Details
Category
Price
- Free
- Starter $9/mo ($8.10/mo billed yearly)
- Standard $18/mo ($16.20/mo billed yearly)
- Professional $499/mo ($449.10/mo billed yearly)
- Enterprise custom
Free version
Best for
- Launching AI‑assisted email campaigns fast
- Automating ecommerce flows and recommendations
- Consolidating email, SMS, WhatsApp, and transactional
- Teams growing into advanced segmentation and analytics
Frequently asked questions
Brevo (Sendinblue) AI
Niche / Other
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