Builder Funnel
by Builder Funnel
Marketing system for remodelers and home builders.
Score
Score
Our verdict
Builder Funnel is not a CRM app; it’s a niche marketing agency for remodelers and custom home builders with transparent 2026 pricing. You buy a one‑time foundation—UDMS Build ($15k) or Showcase ($25.5k with on‑site video)—then choose a monthly retainer: Build ($3.5k), Growth ($5k), or Accelerate ($7.5k). The deliverables are clearly itemized (content, Google/Meta ad management limits, social posts, emails, and lead‑gen campaigns). A standout strength is process rigor: CRM and attribution are set up from day one, with HubSpot required (tech from about $540/mo) so every lead ties back to spend. The trade‑off is cost and commitment: it’s a managed system built for firms that can invest 3–5% of goal revenue, not a cheap DIY tool. Compared with generalist agencies, Builder Funnel’s builder‑specific focus and AIO (AI search) orientation are real advantages. Weaknesses include no self‑serve software, no API, and video deliverables gated to the Showcase package.
Overview
Screenshot
Score breakdown
Overall score
Scores are editorial assessments by the Compare Best AI team on a 0–10 scale.
Expert review
CBAI Editorial Team
Compare Best AI · Editorial Team
## Overview
How we tested
Days tested
7 days
Tasks evaluated
- ·Verify 2026 pricing and inclusions against official pages
- ·Map retainer deliverables to tiers
- ·Confirm HubSpot requirement, tech cost, and ad‑spend policy
- ·Cross‑check AIO, ads, and CRM claims vs. competitors
Method
Compared against Blue Tangerine and Builder Designs using identical criteria drawn from their official service pages
Reviewer
CBAI Editorial Team
Plans & pricing
UDMS Build (Foundation)
First-time setup of a full marketing foundation
- Website design & development
- Content writing
- SEO setup
- Lead generation setup
- CRM & sales system setup
- Tracking & attribution setup
- Paid ad readiness
- Email marketing setup
- Marketing strategy plan
UDMS Showcase (Foundation+Video)
Launch with website plus a year of video assets
- Everything in UDMS Build
- On-site filming trip
- 4 long-form videos
- 3 pinned Reels (Instagram)
- Client/testimonial/project content
- Drone footage
- Ad‑ready B‑roll
- Pre‑filming meeting
Build (Retainer)
Establishing consistent marketing presence
- 2 content pieces/mo
- Ad management up to $5k/mo
- 2 social posts/mo (IG, Facebook, Google Business Profile)
- 2 marketing emails/mo
- 1 lead generation campaign
- Monthly check‑in + quarterly strategy
- Technology and ad spend billed separately
Growth (Retainer)
Leveling up content and ad scale
- Everything in Build
- 4 content pieces/mo
- Ad management up to $10k/mo
- 4 social posts/mo (IG, Facebook, Google Business Profile)
- 2 marketing emails/mo
- 1 lead generation campaign
- Monthly check‑in + quarterly strategy
- Technology and ad spend billed separately
Accelerate (Retainer)
Full‑scale growth in competitive markets
- Everything in Growth
- 6 content pieces/mo
- Ad management up to $25k/mo
- 6 social posts/mo (IG, Facebook, Google Business Profile)
- 4 marketing emails/mo
- 2 lead generation campaigns
- Monthly check‑in + quarterly strategy
- Technology and ad spend billed separately
Pricing may vary by region. Always verify on the vendor's website.
Feature comparison
| Feature | Builder Funnel | Blue Tangerine | Builder Designs |
|---|---|---|---|
| Focus | |||
| Dedicated to residential construction industry | |||
| Transparency | |||
| Public, itemized pricing page with dollar amounts | |||
| Acquisition | |||
| Google & Meta ads management | |||
| Search | |||
| AI search optimization (AIO/GEO) offering | |||
| Systems | |||
| CRM setup/implementation included | |||
| Content | |||
| On‑site filming and packaged video assets | |||
| Local | |||
| Google Business Profile management/posts | |||
| Onboarding | |||
| One‑time foundation package required before retainer | |||
Is it right for you?
Good fit for
Design‑build remodelers
A defined website+SEO+ads system mapped to revenue goals, with monthly deliverables and HubSpot‑based tracking.
Custom home builders
Full‑funnel program plus on‑site video assets (Showcase) to lift trust and conversion across web and ads.
Teams standardizing on HubSpot
Hands‑on CRM setup, routing, and attribution so every lead can be traced back to source and spend.
Owners needing clarity on ROI
Quarterly strategy reviews, measured against pipeline and revenue rather than vanity metrics.
Less suited for
DIY software seekers
This is a managed service, not a self‑serve CRM or funnel builder with a low monthly fee.
Budgets under $3,500/mo
Retainers start at $3,500/month, with separate technology (~$540/mo) and ad spend.
Industries outside residential construction
Builder Funnel works exclusively with remodelers and custom home builders.
User reviews
Editorial score
Distribution is estimated from our editorial score. Verified user reviews coming soon.
Use cases
Typical ways teams rely on this tool — from everyday tasks to specialized workflows.
- Remodeler lead generation
- Home builder SEO/AIO
- Google & Meta ads for contractors
- HubSpot CRM setup and attribution
- Website redesign for builders
- Email nurture for long sales cycles
Integrations
Reported connectors
Apps and services commonly connected out of the box or via official connectors.
- HubSpot
- Google Ads
- Meta Ads
Details
Category
Price
- UDMS Build $15,000 one‑time
- UDMS Showcase $25,500 one‑time
- Build Retainer $3,500/mo
- Growth Retainer $5,000/mo
- Accelerate Retainer $7,500/mo
- Add‑ons: SEO & AI Booster $500/mo
- Social Booster $750/mo
- Email Booster $300/mo
- SEO & AI Content $750/piece
Free version
Best for
- Design‑build remodelers needing an integrated lead‑gen system
- Custom home builders prioritizing SEO/AIO and Google/Meta ads
- Teams standardizing on HubSpot CRM and full‑funnel attribution
Frequently asked questions
Builder Funnel
Sales & CRM
Ready to get started?
Visit the Builder Funnel website to explore plans and pricing.
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