Drip (AI)
by Drip (Avenue 81 Inc.)
E-commerce CRM and email automation for online stores.
Score
Score
Our verdict
Drip is a purpose-built e-commerce CRM that combines deep customer data with email and SMS automation for online stores. It excels at behavior-based segmentation and revenue attribution. Best for established Shopify and WooCommerce stores that have outgrown Mailchimp. The main caveat is no free plan and pricing that scales with your contact list.
Overview
Screenshot
Score breakdown
Overall score
Scores are editorial assessments by the Compare Best AI team on a 0–10 scale.
Expert review
CBAI Editorial Team
Compare Best AI · Editorial Team
Drip positions itself as an e-commerce CRM rather than just an email tool. It pulls in customer purchase history, browsing behavior, and engagement data to power highly targeted automation workflows. Revenue attribution shows exactly which emails drive sales.
How we tested
Days tested
14 days
Tasks evaluated
- ·Shopify integration setup
- ·Automation workflow building
- ·Segmentation testing
- ·Revenue attribution accuracy
- ·SMS campaign creation
- ·A/B testing
Method
Side-by-side with Omnisend and Klaviyo on identical Shopify store campaigns
Reviewer
CBAI Editorial Team
Plans & pricing
2,500 Contacts
Small stores building their email list
- All features included
- Email and SMS
- Automation workflows
- Revenue attribution
- Segmentation
- A/B testing
5,000 Contacts
Growing stores with active customer lists
- Everything included
- 5,000 contacts
- Unlimited sends
10,000+ Contacts
Established stores with large customer bases
- Everything included
- Custom contact volume
- Dedicated support available
Pricing may vary by region. Always verify on the vendor's website.
Feature comparison
| Feature | Drip (AI) | Omnisend | Klaviyo |
|---|---|---|---|
| E-Commerce | |||
| E-commerce CRM | |||
| Revenue attribution | |||
| Behavior-based segmentation | |||
| Channels | |||
| Email + SMS | |||
| Pricing | |||
| Free tier | |||
| All features on every plan | |||
Is it right for you?
Good fit for
Shopify stores
Deep Shopify integration with purchase data, browsing behavior, and revenue tracking powering targeted automation.
WooCommerce stores
Native WooCommerce integration with customer profiles and behavior-based segmentation.
Stores outgrowing Mailchimp
More sophisticated e-commerce automation and customer data than Mailchimp's generic email features.
Less suited for
Non-e-commerce businesses
Drip is built specifically for online stores; B2B and service businesses should use ActiveCampaign or HubSpot.
Budget-conscious small stores
Starting at $39/month with no free plan; Omnisend's free tier is more accessible for new stores.
Simple newsletter needs
Mailchimp or Kit are simpler and cheaper for basic email newsletters without e-commerce CRM features.
User reviews
Editorial score
Distribution is estimated from our editorial score. Verified user reviews coming soon.
Use cases
Typical ways teams rely on this tool — from everyday tasks to specialized workflows.
- E-Commerce CRM
- Email Automation
- SMS Marketing
- Customer Segmentation
- Revenue Attribution
- Abandoned Cart Recovery
Integrations
Reported connectors
Apps and services commonly connected out of the box or via official connectors.
- Shopify
- WooCommerce
- BigCommerce
- Magento
- Custom stores (API)
- Zapier
- Stripe
- Privy
Privacy & compliance
Security & data practices
Highlights we track from the vendor's documentation. Always confirm current terms, subprocessors, and regional policies on their official site.
- GDPR-ready
Details
Category
Price
- From $39/mo (2,500 contacts)
- scales with list size
Free version
Best for
- Ecommerce email automation
- lifecycle segmentation
- revenue-attributed campaigns
Frequently asked questions
Drip (AI)
Niche / Other
Ready to get started?
Visit the Drip (AI) website to explore plans and pricing.
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