Folk
by Folk
AI-powered CRM for seamless relationship management.
Score
Score
Our verdict
Folk is an AI-driven CRM designed to streamline contact management and enhance sales processes. It offers a user-friendly interface with features like pipeline management, email campaigns, and contact enrichment. While it provides essential CRM functionalities, it may lack some advanced features required by larger enterprises. Overall, Folk is a solid choice for small to medium-sized teams seeking an efficient CRM solution.
Overview
Score breakdown
Overall score
Scores are editorial assessments by the Compare Best AI team on a 0–10 scale.
Expert review
CBAI Editorial Team
Compare Best AI · Editorial Team
## Overview
How we tested
Days tested
7 days
Tasks evaluated
- ·Core Sales & CRM workflow test
- ·Pricing and plan evaluation
- ·Feature completeness review
- ·Ease of use and onboarding assessment
Method
Compared against HubSpot CRM and Salesforce using identical inputs
Reviewer
CBAI Editorial Team
Plans & pricing
Free
Individuals or small teams starting with CRM tools
- Contact Management (up to 200 contacts)
- Email Integration
- Basic Support
Standard
Small teams needing essential CRM features
- All Free Plan Features
- Pipeline Management
- Email Campaigns
- Contact Enrichment
- AI Assistants
- Magic Fields (AI)
- LinkedIn Extension
- Email, Calendar & WhatsApp Sync
- 5,000+ Integrations
Premium
Growing teams requiring advanced CRM capabilities
- All Standard Plan Features
- Custom Objects & Deals
- Email Sequences
- Advanced Roles & Permissions
- Dashboards
- API Access
- Full Interaction History
Custom
Large organizations needing tailored CRM solutions
- All Premium Plan Features
- Custom Limits for Enrichments, Messages, Account Sync, AI Fields
- Custom Billing
- Dedicated Support on Custom Integrations
- Dedicated Point of Contact
Pricing may vary by region. Always verify on the vendor's website.
Feature comparison
| Feature | Folk | HubSpot CRM | Salesforce |
|---|---|---|---|
| Pipeline Management | |||
| Email Campaigns | |||
| Contact Enrichment | |||
| AI Assistants | |||
| LinkedIn Extension | |||
| Email, Calendar & WhatsApp Sync |
Is it right for you?
Good fit for
Small Teams
Ideal for small teams needing essential CRM features.
Growing Businesses
Suitable for businesses requiring advanced CRM capabilities.
Service Industries
Tailored for service businesses focusing on relationship management.
Less suited for
Large Enterprises
May lack some enterprise-level features required by large organizations.
Highly Customizable Needs
Limited customization options compared to some competitors.
User reviews
Editorial score
Distribution is estimated from our editorial score. Verified user reviews coming soon.
Use cases
Typical ways teams rely on this tool — from everyday tasks to specialized workflows.
- Sales Management
- Customer Relationship
- Email Marketing
- Data Enrichment
Integrations
Reported connectors
Apps and services commonly connected out of the box or via official connectors.
- Zapier
- Make
- Gmail
- Outlook
Privacy & compliance
Security & data practices
Highlights we track from the vendor's documentation. Always confirm current terms, subprocessors, and regional policies on their official site.
- SOC 2
- GDPR-ready
- No training on user data
Details
Category
Price
- Free
- Standard $24/mo
- Premium $48/mo
- Custom from $80/mo
Free version
Best for
- Contact management and enrichment
- Email campaigns and sequences
- Pipeline management and deal tracking
Frequently asked questions
Folk
Sales & CRM
Ready to get started?
Visit the Folk website to explore plans and start your free trial.
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