Metricool
by Metricool
All-in-one social media management with scheduling, analytics, and ad management
Score
Score
Our verdict
Metricool combines social media scheduling, analytics, ad management, and competitor tracking in one affordable platform with a generous free plan.
Overview
Screenshot
Score breakdown
Overall score
Scores are editorial assessments by the Compare Best AI team on a 0–10 scale.
Expert review
CompareBestAI Team
Compare Best AI · Editorial Team
Metricool is a Spanish social media management platform that bundles scheduling, analytics, ad management, and link-in-bio in one tool. The free plan supports 1 brand with basic features.
How we tested
Days tested
14 days
Tasks evaluated
- ·Multi-brand scheduling
- ·Ad management
- ·Analytics
- ·Competitor tracking
Method
Compared against Buffer and Later
Reviewer
CompareBestAI Team
Plans & pricing
Free
1 brand
- 1 brand
- 50 scheduled posts
- Basic analytics
- Link-in-bio
Starter
Multiple brands
- 5 brands
- Unlimited posts
- AI assistant
- Competitor tracking
- Ad management
Advanced
Agencies
- 15 brands
- All features
- Custom reports
- Team access
Pricing may vary by region. Always verify on the vendor's website.
Feature comparison
| Feature | Metricool | Buffer | Later |
|---|---|---|---|
| Ads | |||
| Social + ad management in one | |||
| Value | |||
| 5 brands at $18/mo | |||
Is it right for you?
Good fit for
Multi-brand management
5 brands at $18/mo is excellent value
Ad tracking
Social + ad management in one dashboard
Less suited for
Advanced analytics
Sprout Social for enterprise analytics
Team approvals
Planable for approval workflows
User reviews
Editorial score
Distribution is estimated from our editorial score. Verified user reviews coming soon.
Use cases
Typical ways teams rely on this tool — from everyday tasks to specialized workflows.
- Social media management
- Ad management
- Multi-brand scheduling
- Competitor tracking
Integrations
Reported connectors
Apps and services commonly connected out of the box or via official connectors.
- Twitter/X
- TikTok
- YouTube
- Google Ads
- Facebook Ads
Privacy & compliance
Security & data practices
Highlights we track from the vendor's documentation. Always confirm current terms, subprocessors, and regional policies on their official site.
- GDPR-ready
Details
Category
Price
- $0/mo
Free version
Best for
- Social analytics dashboards
- Multi-channel scheduling
- Agency reporting
Frequently asked questions
Metricool
Niche / Other
Ready to get started?
Visit the Metricool website to explore plans and start your free trial.
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