Brevo PushOwl
by Brevo
Email, SMS, and web push for Shopify growth.
Score
Score
Our verdict
Brevo PushOwl brings email, SMS, WhatsApp, and web push into a single Shopify-native app with usage-based pricing and unlimited contacts. The free Basic tier is generous for testing (500 emails and 500 push sends), while Plus adds the core ecommerce automations many stores need. Power unlocks advanced campaign controls like segmentation, smart delivery, and browse‑abandonment. Web push pricing is transparent with clear slabs from $19 to $999, and email/SMS are à‑la‑carte via Brevo. Setup is fast, and the Help Center documents plan entitlements well. Drawbacks: annual pricing is shown as percentage savings rather than explicit per‑month rates, and publicly documented APIs are limited compared to full ESP/CDP suites. If you’re a Shopify store wanting a practical, multichannel retention stack without per‑contact fees, PushOwl is compelling—especially once you outgrow Shopify Email and want real-time web push plus essential automations.
Overview
Score breakdown
Overall score
Scores are editorial assessments by the Compare Best AI team on a 0–10 scale.
Expert review
CBAI Editorial Team
Compare Best AI · Editorial Team
## Overview
How we tested
Days tested
7 days
Tasks evaluated
- ·Installed app on a demo Shopify store and triggered all default automations
- ·Sent push campaigns across Plus and Power slabs to validate features
- ·Compared email/SMS slab pricing and entitlements to Help Center
- ·Verified integrations (Shopify Flow, Reviews apps) and support response times
Method
Compared against Omnisend and PushEngage using identical inputs
Reviewer
CBAI Editorial Team
Plans & pricing
Basic Bundle
New Shopify stores testing push + email
- 500 web push impressions/mo; unlimited subscribers
- Automations: Welcome, Back‑in‑Stock, Price‑Drop
- Not included: Abandoned Cart, Shipping, Browse Abandonment, Custom Automation
- Remove branding: Not included
- Email: 500 emails/mo free; unlimited contacts
Plus Bundle
Growing stores adding core automations
- Everything in Basic
- Web push slabs: 10k $19; 20k $38; 30k $57 per month
- Automations: Adds Abandoned Cart + Shipping
- Not included: Browse Abandonment, Custom Automation
- Campaign extras not included: Flash Sale, Segmentation, Smart Delivery
- Annual billing: 20% off per pricing page
Power Bundle
High‑traffic stores needing full features
- All features unlocked: Flash Sale, Segmentation, Smart Delivery
- Automations: All (incl. Browse Abandonment, Custom Automation)
- Web push slabs: 25k $79; 50k $149; 100k $299; 150k $449; 250k $599; 500k $999; 500k+ custom
- Remove branding included
- Annual billing: 10% off per pricing page
Pricing may vary by region. Always verify on the vendor's website.
Feature comparison
| Feature | Brevo PushOwl | Omnisend | PushEngage |
|---|---|---|---|
| Channels | |||
| Web push notifications | |||
| Email marketing built in | |||
| SMS marketing built in | |||
| Automations | |||
| Back‑in‑stock alerts | |||
| Pricing model | |||
| Unlimited contacts (no per‑contact pricing) | |||
| Platform | |||
| Native Shopify app | |||
| Targeting | |||
| Segmentation | |||
Is it right for you?
Good fit for
New Shopify brands
Start free with 500 emails and 500 push sends to validate automations before upgrading.
Scaling DTC stores
Usage-based pricing with Plus/Power slabs keeps costs predictable as web push volumes grow.
Merchants needing fast setup
Shopify-native install and prebuilt flows get abandoned cart and back‑in‑stock live in minutes.
Multichannel retention
Run email, SMS, WhatsApp and web push from one place with unified segments.
Less suited for
Non‑Shopify sites
PushOwl is built for Shopify; headless/non‑Shopify setups require extra steps and aren’t first‑class.
Deep custom API programs
Limited public PushOwl APIs; complex custom orchestration may be better on broader CDPs/ESPs.
User reviews
Editorial score
Distribution is estimated from our editorial score. Verified user reviews coming soon.
Use cases
Typical ways teams rely on this tool — from everyday tasks to specialized workflows.
- Abandoned cart recovery
- Back‑in‑stock notifications
- Price‑drop alerts
- Flash sale campaigns
- Browse abandonment re‑engagement
- Post‑purchase and shipping updates
Integrations
Reported connectors
Apps and services commonly connected out of the box or via official connectors.
- Shopify
- Shopify Flow
- Reviews.io
Privacy & compliance
Security & data practices
Highlights we track from the vendor's documentation. Always confirm current terms, subprocessors, and regional policies on their official site.
- GDPR
- CCPA
- SCCs for EU transfers
Details
Category
Price
- Basic (Free)
- Plus from $19/mo (20% off billed yearly)
- Power from $79/mo (10% off billed yearly)
- Email from $0 for 500 emails/mo (paid slabs: 5k $19
- 10k $25
- 25k $45
- 50k $75
- 75k $94
- 100k $113
- 125k $175
- 150k $210
- 175k $245
- 200k $281
- 250k $300)
- SMS credits from $7.50 for 750 credits
- Enterprise custom
Free version
Best for
- Recovering abandoned carts with web push and email
- Back‑in‑stock and price‑drop alerts
- Flash sale broadcasts with smart timing
- Unified retention across email, SMS, WhatsApp, and push
Frequently asked questions
Brevo PushOwl
Ecommerce
Ready to get started?
Visit the Brevo PushOwl website to explore plans and start your free trial.
Was this page helpful?
Compare Best AI may earn a commission when you click links on this page. This does not influence our editorial scores or recommendations. Advertiser disclosure