Privy
by Privy (an Attentive company)
Pop-ups, email, and SMS for ecommerce growth.
Score
Score
Our verdict
Privy, now part of Attentive, bundles onsite pop-ups with email marketing and an optional, credit-based SMS add-on targeted at ecommerce brands. The standout is its onsite toolkit—templates, advanced targeting, A/B testing, landing pages, and even cart-saver pop-ups—paired with unlimited email sends priced by mailable contacts. Pricing transparency is decent, but costs scale on two axes: contacts for email and monthly page views for displays. SMS is sensibly metered but currently limited to the US and Canada, with AU/UK listed as coming soon. For small to mid-sized Shopify or BigCommerce stores focused on list growth and core automations like welcome and abandoned cart, Privy is solid value starting at $24 for displays or $30 for email. However, larger programs needing deep segmentation, predictive analytics, or global SMS reach may find better fit in more advanced ESPs like Klaviyo. The 15-day, no-card trial makes testing low-risk.
Overview
Screenshot
Score breakdown
Overall score
Scores are editorial assessments by the Compare Best AI team on a 0–10 scale.
Expert review
CBAI Editorial Team
Compare Best AI · Editorial Team
## Overview
How we tested
Days tested
7 days
Tasks evaluated
- ·Build and A/B test a pop-up with exit-intent
- ·Set up welcome and cart-abandon email automations
- ·Import contacts and send a promotional campaign
- ·Send an SMS broadcast using credit-based billing
Method
Compared against Klaviyo and Omnisend using identical inputs
Reviewer
CBAI Editorial Team
Plans & pricing
Pop-Ups & Displays
Stores starting with onsite list growth and cart-saver pop-ups
- Templates for pop-ups, banners, flyouts, spin-to-win
- Advanced targeting and triggers
- A/B testing for displays
- Landing pages
- Pricing scales with monthly page views
- No email sending included
Merchants needing campaigns and core ecommerce automations
- Unlimited email sends
- Campaigns and automations (welcome, abandoned cart, cart saver, win-back)
- Reporting and revenue attribution
- Coupon/unique-code generation
- Shopify/BigCommerce/Wix/Klaviyo/Mailchimp integrations
- Pricing scales with mailable contacts
- Custom pricing above 250,001 contacts
- SMS sold separately
SMS Add-on
Brands adding text messaging alongside Privy email/displays
- 250 SMS credits included at $0/mo; scales to $3,825/mo for 450,000 credits
- 1 credit per SMS segment; 3 credits per MMS
- Available in US & Canada only (AU/UK coming soon)
- Requires a Privy account
Pricing may vary by region. Always verify on the vendor's website.
Feature comparison
| Feature | Privy | Klaviyo | Omnisend |
|---|---|---|---|
| Integrations | |||
| Shopify integration | |||
| Onsite | |||
| Built-in pop-up/flyout builder | |||
| Automation | |||
| Abandoned cart automation | |||
| Messaging | |||
| Native SMS marketing (add-on) | |||
| Optimization | |||
| A/B testing for displays | |||
| Attribution | |||
| Revenue attribution dashboard | |||
Is it right for you?
Good fit for
Early-stage Shopify stores
Fast, template-driven pop-ups and basic automations with pricing that starts low and scales with growth.
Brands prioritizing list growth
High-converting onsite displays, A/B testing, and advanced triggers to capture more subscribers.
Owners needing simple automations
Prebuilt welcome, cart saver, and win-back flows without complex setup.
Teams adding SMS alongside email
Credit-based SMS add-on to layer texts on top of email campaigns in US/CA.
Less suited for
Enterprise email programs
If you need deep segmentation, predictive analytics, and intricate multichannel orchestration, dedicated enterprise ESPs fit better.
Global SMS-first marketers
SMS is currently supported only in the US & Canada; AU/UK are listed as coming soon.
Fixed-budget stores at high traffic
Billing scales on both contacts and page views; costs can rise as both grow.
User reviews
Editorial score
Distribution is estimated from our editorial score. Verified user reviews coming soon.
Use cases
Typical ways teams rely on this tool — from everyday tasks to specialized workflows.
- Grow email list with pop-ups
- Reduce cart abandonment
- Run win-back email automations
- SMS promotions in US/Canada
Integrations
Reported connectors
Apps and services commonly connected out of the box or via official connectors.
- Shopify
- BigCommerce
- Wix
- Klaviyo
- Mailchimp
Details
Category
Price
- Pop-Ups & Displays from $24/mo
- Email from $30/mo
- SMS add-on from $0/mo (250 credits) to $3,825/mo (450,000 credits)
- Custom pricing above 250,001 contacts
Free version
Best for
- Capturing subscribers with pop-ups and flyouts
- Sending automated welcome and abandoned cart emails
- Running cart-saver and win-back automations
- Layering in US/CA SMS promotions
Frequently asked questions
Privy
Ecommerce
Ready to get started?
Visit the Privy website to explore plans and pricing.
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