Capsule CRM (AI)
by Zestia Ltd. (Capsule)
Simple, smart CRM for growing small businesses.
Score
Score
Our verdict
Capsule CRM is a clean, simple CRM for small businesses with contact management, visual sales pipeline, task management, and AI-powered content assistant. It's the simplest CRM that still covers the basics well. Best for small teams wanting minimal CRM. The main caveat is very limited features compared to HubSpot and Pipedrive.
Overview
Screenshot
Score breakdown
Overall score
Scores are editorial assessments by the Compare Best AI team on a 0–10 scale.
Expert review
CBAI Editorial Team
Compare Best AI · Editorial Team
Capsule is deliberately simple — contact management, visual pipeline, tasks, email integration, and basic reporting without the feature bloat of larger CRMs. The AI content assistant helps draft emails and notes.
How we tested
Days tested
14 days
Tasks evaluated
- ·Contact management
- ·Pipeline setup
- ·Task workflow
- ·Email integration
- ·Reporting
- ·Mobile experience
Method
Side-by-side with HubSpot Free and Pipedrive
Reviewer
CBAI Editorial Team
Plans & pricing
Free
Micro-businesses getting started
- 250 contacts
- 2 users
- Pipeline
- Tasks
- Very limited contacts
Starter
Small teams
- 30,000 contacts
- AI content assistant
- Multiple pipelines
- Activity reports
- Integrations
Growth
Growing businesses
- 60,000 contacts
- Everything in Starter
- Advanced reporting
- Custom fields
- Projects
Advanced
More advanced CRM needs
- 120,000 contacts
- Everything in Growth
- Custom workflows
- Priority support
Pricing may vary by region. Always verify on the vendor's website.
Feature comparison
| Feature | Capsule CRM (AI) | HubSpot | Pipedrive |
|---|---|---|---|
| Simplicity | |||
| Simplest CRM | |||
| Features | |||
| Feature depth | |||
| Pricing | |||
| Free tier | |||
Is it right for you?
Good fit for
Very small teams
The simplest CRM that covers contact management, pipeline, and tasks without complexity.
Service businesses
Clean contact and project management for consultants, agencies, and service providers.
Less suited for
Growing sales teams
HubSpot and Pipedrive offer far more sales-specific features.
Marketing needs
No marketing tools; use HubSpot for combined CRM + marketing.
Enterprise
Very limited for larger teams; Salesforce handles enterprise complexity.
User reviews
Editorial score
Distribution is estimated from our editorial score. Verified user reviews coming soon.
Use cases
Typical ways teams rely on this tool — from everyday tasks to specialized workflows.
- Small Business CRM
- Contact Management
- Sales Pipeline
- Task Management
Integrations
Reported connectors
Apps and services commonly connected out of the box or via official connectors.
- Gmail
- Outlook
- Google Workspace
- Mailchimp
- Zapier
- Xero
- QuickBooks
- FreshBooks
Privacy & compliance
Security & data practices
Highlights we track from the vendor's documentation. Always confirm current terms, subprocessors, and regional policies on their official site.
- GDPR-ready
Details
Category
Price
- Free (250 contacts)
- Starter $18/user/mo
- Growth $36/user/mo
- Advanced $54/user/mo
Free version
Best for
- SMB contact management
- pipeline tracking
- lightweight account workflows
Frequently asked questions
Capsule CRM (AI)
Sales & CRM
Ready to get started?
Visit the Capsule CRM (AI) website to explore plans and start your free trial.
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