HighLevel (GoHighLevel)
by HighLevel Inc.
AI-powered all-in-one CRM for agencies.
Score
Score
Our verdict
HighLevel remains one of the strongest agency CRMs in 2026 thanks to flat pricing, unlimited contacts/users, and deep, channel‑agnostic automation. The plan lineup is straightforward: Starter ($97) adds core tools for up to 3 sub‑accounts; Unlimited ($297) unlocks unlimited sub‑accounts and rebilling at cost; Agency Pro ($497) introduces full SaaS Mode with automated client provisioning, markup on usage, and advanced API access. AI is now first‑class—Conversation AI, Voice AI, Reviews AI, and Content AI—sold pay‑as‑you‑go or via Growth ($50/location) and Unlimited ($97/location) bundles. Pricing is transparent, but usage fees (phone, email, AI) require vigilance. We like the integrated funnels, websites, calendars, communities, and payments, plus optional add‑ons like WhatsApp, dedicated IPs, and WordPress hosting. Support is available 24/7 and documentation is comprehensive, though enterprise governance and custom data modeling still trail top‑end CRMs. For agencies and SaaSpreneurs wanting to consolidate tools and resell software under their brand, HighLevel is a compelling, cost‑predictable platform.
Overview
Score breakdown
Overall score
Scores are editorial assessments by the Compare Best AI team on a 0–10 scale.
Expert review
CBAI Editorial Team
Compare Best AI · Editorial Team
## Overview
How we score and review tools: How we rank tools · Editorial guidelines
How we tested
Days tested
7 days
Tasks evaluated
- ·Built a lead capture → SMS/email → pipeline workflow
- ·Launched a simple funnel and booking calendar
- ·Tested AI Employee Growth vs pay‑per‑use costs
- ·Configured SaaS Mode with automated sub‑account creation
Method
Compared against HubSpot and Keap using identical inputs
Reviewer
CBAI Editorial Team
Plans & pricing
Agency Starter
Smaller agencies or solo marketers
- 3 Sub-Accounts
- Unlimited Contacts
- Unlimited Users
- 24/7 Support
- 14-day free trial
- Core platform: CRM, pipelines, websites/funnels, email+SMS, calendars, workflows
- Conversation AI, Voice AI, Content AI, Funnel AI, Reviews AI (usage charges may apply)
- Payments, courses, communities, API access
- White-label desktop web app branding
Agency Unlimited
Growing agencies needing unlimited sub-accounts
- Everything in Starter
- Unlimited Sub-Accounts
- Rebill Phone & Email (no markup)
- Basic API Access
- 14-day free trial
- Usage-based telco and AI charges rebillable on Unlimited+
Agency Pro (SaaS Mode)
SaaS entrepreneurs reselling HighLevel
- Everything in Unlimited
- SaaS Mode
- Automated Sub-Account Creation
- Rebill Phone & Email with Markup
- User/Agent Reporting
- Advanced API Access
- 14-day free trial
Enterprise
High-volume businesses
- Dedicated Customer Success Manager and Account Manager
- Custom development opportunities
- Dedicated Slack channel
- Premium Support included
- Increase API limit by request
- Quarterly Business Reviews, enterprise reporting
- White Label Mobile App and HIPAA compliance included in purchase
- Full feature set of highest platform subscription
Pricing may vary by region. Always verify on the vendor's website.
Feature comparison
| Feature | HighLevel (GoHighLevel) | HubSpot | Keap |
|---|---|---|---|
| Accounts | |||
| Unlimited sub-accounts | |||
| Resell/Branding | |||
| White‑label SaaS reselling (SaaS Mode) | |||
| Messaging | |||
| Built‑in SMS marketing | |||
| Automation | |||
| Visual workflows across CRM, channels, and AI | |||
| AI | |||
| Voice AI agent (inbound/outbound, usage‑based) | |||
| Billing | |||
| Rebill usage to clients (with markup) | |||
| Developers | |||
| Public API access | |||
Is it right for you?
Good fit for
Marketing agencies
Manage unlimited client accounts under one roof, automate rebilling, and standardize delivery.
SaaSpreneurs
Sell your own branded software using SaaS Mode with automated provisioning and markup.
Service SMBs
Replace multiple subscriptions with unified CRM, messaging, calendars, funnels, and payments.
Sales teams
Run outreach, two‑way SMS, calling, and pipeline tracking from one conversations inbox.
Less suited for
Large enterprises on rigid stacks
If you require deep custom objects across many internal systems, HubSpot/Salesforce ecosystems may fit better.
Teams avoiding usage fees
Phone, email, and AI usage are metered; costs can grow with high volume messaging and calls.
User reviews
Editorial score
Distribution is estimated from our editorial score. Verified user reviews coming soon.
Use cases
Typical ways teams rely on this tool — from everyday tasks to specialized workflows.
- Agency CRM
- Lead capture & nurture
- SaaS reselling
- Appointment booking
- Reputation management
- AI sales/voice agent
Integrations
Reported connectors
Apps and services commonly connected out of the box or via official connectors.
- Stripe
- Zapier
Privacy & compliance
Security & data practices
Highlights we track from the vendor's documentation. Always confirm current terms, subprocessors, and regional policies on their official site.
- SOC 2 Type II
- ISO 27001
- EU-U.S. Data Privacy Framework
- GDPR-ready
- HIPAA add-on
Details
Category
Price
- Starter $97/mo ($970/yr)
- Unlimited $297/mo ($2,970/yr)
- Pro $497/mo ($4,970/yr)
- Enterprise custom
- usage fees for telco/AI.
Free version
Best for
- Agencies replacing multiple tools with one stack
- Sales-led SMBs needing CRM, messaging, and automation
- Entrepreneurs building SaaS with white‑label
- Service businesses booking and nurturing leads.
Frequently asked questions
HighLevel (GoHighLevel)
Sales & CRM
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