HighLevel (GoHighLevel)
by GoHighLevel
AI-powered CRM and marketing automation platform.
Score
Score
Our verdict
HighLevel is a comprehensive AI-powered CRM and marketing automation platform tailored for agencies and marketers. It offers a suite of tools for lead capture, nurturing, and conversion, including a full CRM, website and funnel builder, email and SMS marketing, and AI-driven conversation bots. The platform's scalability, with unlimited sub-accounts and white-label capabilities, makes it particularly appealing for agencies managing multiple clients. While the learning curve may be steep for non-technical users, the platform's extensive features and integrations provide significant value for those seeking an all-in-one solution.
Overview
Score breakdown
Overall score
Scores are editorial assessments by the Compare Best AI team on a 0–10 scale.
Expert review
CBAI Editorial Team
Compare Best AI · Editorial Team
## Overview
How we tested
Days tested
7 days
Tasks evaluated
- ·Core Sales & CRM workflow test
- ·Pricing and plan evaluation
- ·Feature completeness review
- ·Ease of use and onboarding assessment
Method
Compared against Competitor1 and Competitor2 using identical inputs
Reviewer
CBAI Editorial Team
Plans & pricing
Starter
Solo marketers & small teams
- Full CRM & pipeline management
- Website & funnel builder
- Email & SMS marketing
- Calendar & appointment scheduling
- AI conversation bot
- Up to 3 sub-accounts
Unlimited
Growing agencies at scale
- Everything in Starter
- Unlimited sub-accounts
- API access
- Branded desktop app
- AI voice agent
- Membership & course hosting
- Advanced permissions
SaaS Pro
Agencies building SaaS revenue
- Everything in Unlimited
- Full white-label SaaS platform
- Custom branded mobile app
- SaaS configurator & billing
- Affiliate manager
- Dedicated onboarding
- Account manager
Pricing may vary by region. Always verify on the vendor's website.
Feature comparison
| Feature | HighLevel (GoHighLevel) | Competitor1 | Competitor2 |
|---|---|---|---|
| Core | |||
| Full CRM & pipeline management | |||
| Website & funnel builder | |||
| Output | |||
| Email & SMS marketing | |||
| Calendar & appointment scheduling | |||
| Pricing | |||
| Free plan available | |||
| Dev | |||
| Public API | |||
| Integrations | |||
Is it right for you?
Good fit for
Solo Marketers
Ideal for individuals managing their own marketing efforts.
Small Teams
Suitable for small teams needing integrated marketing tools.
Growing Agencies
Perfect for agencies managing multiple clients and seeking scalability.
Less suited for
Large Enterprises
May find the platform's features more suited to small to medium-sized businesses.
Non-Technical Users
Some features may require a learning curve for those unfamiliar with marketing automation tools.
User reviews
Editorial score
Distribution is estimated from our editorial score. Verified user reviews coming soon.
Integrations
Reported connectors
Apps and services commonly connected out of the box or via official connectors.
- ["[\"Stripe\",\"Mailchimp\",\"Zapier\",\"Facebook Ads\",\"Google Ads\",\"Zoom\",\"Twilio\",\"Shopify\",\"WordPress\",\"Google Analytics\",\"QuickBooks\",\"Slack\",\"Instagram\",\"SendGrid\",\"WhatsApp\"]"]
Details
Category
Price
- Starter $97/mo
- Unlimited $297/mo
- SaaS Pro $497/mo
Free version
Best for
- Lead capture and nurturing
- Sales funnel creation
- Marketing automation
- Client relationship management
Frequently asked questions
HighLevel (GoHighLevel)
Sales & CRM
Ready to get started?
Visit the HighLevel (GoHighLevel) website to explore plans and start your free trial.
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