Mouseflow (AI)
by Mouseflow ApS
Session replay and behavior analytics for understanding user friction.
Score
Score
Our verdict
Mouseflow is a behavior analytics platform offering session replay, heatmaps, funnels, form analytics, and user feedback with a unique friction score that highlights problematic pages. Best for UX teams analyzing user friction. The main caveat is less popular than Hotjar with a smaller community and fewer AI features.
Overview
Screenshot
Score breakdown
Overall score
Scores are editorial assessments by the Compare Best AI team on a 0–10 scale.
Expert review
CBAI Editorial Team
Compare Best AI · Editorial Team
Mouseflow's standout feature is the friction score — automatically identifying pages where users struggle most based on rage clicks, scroll speed, and other behavioral signals. Session replays are detailed and well-organized with filtering by events, pages, and user attributes.
How we tested
Days tested
30 days
Tasks evaluated
- ·Session replay quality
- ·Friction score accuracy
- ·Funnel analysis
- ·Form analytics
- ·Heatmap variety
- ·Comparison with Hotjar
Method
Side-by-side with Hotjar on identical websites
Reviewer
CBAI Editorial Team
Plans & pricing
Free
- 500 sessions
- 1 site
- 1 funnel
- 1 month retention
Essential
- 5,000 sessions
- 1 site
Advanced
- 25,000 sessions
- 2 sites
- 5 funnels
Premium
- 100,000 sessions
- 5 sites
- API/MCP
Enterprise
- Custom volume
- SSO
- CSM
Pricing may vary by region. Always verify on the vendor's website.
Feature comparison
| Feature | Mouseflow (AI) | Hotjar | Crazy Egg |
|---|---|---|---|
| Unique | |||
| Friction score | |||
| Heatmaps | |||
| 6 heatmap types | |||
| Feedback | |||
| User feedback surveys | |||
| Pricing | |||
| Free tier | |||
Is it right for you?
Good fit for
UX teams
Friction score automatically identifies the most problematic pages and user journeys.
E-commerce optimization
Form analytics and funnels identify where shoppers abandon checkout.
Less suited for
Simple heatmap needs
Hotjar and Microsoft Clarity cover basics with more features or lower cost.
A/B testing
Mouseflow analyzes behavior but doesn't test variations — use VWO or Crazy Egg.
Enterprise scale
FullStory handles larger enterprise needs with auto-capture.
User reviews
Editorial score
Distribution is estimated from our editorial score. Verified user reviews coming soon.
Use cases
Typical ways teams rely on this tool — from everyday tasks to specialized workflows.
- UX friction
- Funnels
- Form analytics
Integrations
Reported connectors
Apps and services commonly connected out of the box or via official connectors.
- Google Analytics
- Google Tag Manager
- Shopify
- WordPress
- Wix
- Squarespace
- HubSpot
- Segment
- Zapier
Privacy & compliance
Security & data practices
Highlights we track from the vendor's documentation. Always confirm current terms, subprocessors, and regional policies on their official site.
- GDPR-ready
- SSO/SAML
Details
Category
Price
- Free $0 (500 sessions). Essential $25/mo. Advanced $109/mo (most popular). Premium $319/mo. Enterprise custom. Session bands 500 / 5k / 25k / 100k. 14-day trial (2000 sessions) no card
- 14-day money-back on first annual (not Enterprise). Annual save up to 35%
Free version
Best for
Sites optimizing UX (Free / Essential $25 / Advanced $109 / Premium $319)
Frequently asked questions
Mouseflow (AI)
Marketing
Ready to get started?
Visit the Mouseflow (AI) website to explore plans and start your free trial.
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