Mouseflow (AI)
by Mouseflow ApS
Session replay and behavior analytics for understanding user friction.
Score
Score
Our verdict
Mouseflow is a behavior analytics platform offering session replay, heatmaps, funnels, form analytics, and user feedback with a unique friction score that highlights problematic pages. Best for UX teams analyzing user friction. The main caveat is less popular than Hotjar with a smaller community and fewer AI features.
Overview
Screenshot
Score breakdown
Overall score
Scores are editorial assessments by the Compare Best AI team on a 0–10 scale.
Expert review
CBAI Editorial Team
Compare Best AI · Editorial Team
Mouseflow's standout feature is the friction score — automatically identifying pages where users struggle most based on rage clicks, scroll speed, and other behavioral signals. Session replays are detailed and well-organized with filtering by events, pages, and user attributes.
How we tested
Days tested
30 days
Tasks evaluated
- ·Session replay quality
- ·Friction score accuracy
- ·Funnel analysis
- ·Form analytics
- ·Heatmap variety
- ·Comparison with Hotjar
Method
Side-by-side with Hotjar on identical websites
Reviewer
CBAI Editorial Team
Plans & pricing
Free
Trying behavior analytics
- 500 recordings/month
- 1 website
- Basic heatmaps
- Session replay
- Very limited
Growth
Growing websites
- 5,000 recordings/month
- Friction score
- Funnels
- Form analytics
- Feedback
Business
Active UX teams
- 15,000 recordings/month
- Everything in Growth
- Custom dashboards
- API access
Pro
Large-scale analysis
- 50,000 recordings/month
- Everything in Business
- Advanced segments
- Priority support
Pricing may vary by region. Always verify on the vendor's website.
Feature comparison
| Feature | Mouseflow (AI) | Hotjar | Crazy Egg |
|---|---|---|---|
| Unique | |||
| Friction score | |||
| Heatmaps | |||
| 6 heatmap types | |||
| Feedback | |||
| User feedback surveys | |||
| Pricing | |||
| Free tier | |||
Is it right for you?
Good fit for
UX teams
Friction score automatically identifies the most problematic pages and user journeys.
E-commerce optimization
Form analytics and funnels identify where shoppers abandon checkout.
Less suited for
Simple heatmap needs
Hotjar and Microsoft Clarity cover basics with more features or lower cost.
A/B testing
Mouseflow analyzes behavior but doesn't test variations — use VWO or Crazy Egg.
Enterprise scale
FullStory handles larger enterprise needs with auto-capture.
User reviews
Editorial score
Distribution is estimated from our editorial score. Verified user reviews coming soon.
Use cases
Typical ways teams rely on this tool — from everyday tasks to specialized workflows.
- Session Replay
- Heatmaps
- Friction Analysis
- Funnel Optimization
- Form Analytics
- UX Research
Integrations
Reported connectors
Apps and services commonly connected out of the box or via official connectors.
- Google Analytics
- Google Tag Manager
- Shopify
- WordPress
- Wix
- Squarespace
- HubSpot
- Segment
- Zapier
Privacy & compliance
Security & data practices
Highlights we track from the vendor's documentation. Always confirm current terms, subprocessors, and regional policies on their official site.
- GDPR-ready
- SSO/SAML
Details
Category
Price
- Free (500 recordings)
- Growth $31/mo
- Business $79/mo
- Pro $159/mo
Free version
Best for
- Session replay
- heatmap analysis
- form and funnel diagnostics
Frequently asked questions
Mouseflow (AI)
Marketing
Ready to get started?
Visit the Mouseflow (AI) website to explore plans and start your free trial.
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