VWO (AI)
by Wingify (VWO)
Conversion rate optimization and A/B testing for growing businesses.
Score
Score
Our verdict
VWO (Visual Website Optimizer) is a comprehensive CRO platform combining A/B testing, heatmaps, session recordings, surveys, and personalization. It's the most complete mid-market alternative to Optimizely. Best for growing businesses with CRO programs. The main caveat is pricing complexity and a learning curve for the full platform.
Overview
Screenshot
Score breakdown
Overall score
Scores are editorial assessments by the Compare Best AI team on a 0–10 scale.
Expert review
CBAI Editorial Team
Compare Best AI · Editorial Team
VWO delivers the most complete CRO toolkit for mid-market businesses: A/B testing with a visual editor, multivariate testing, heatmaps, session recordings, on-page surveys, funnel analysis, and personalization. Each capability is available as a separate module or combined in a full platform.
How we tested
Days tested
30 days
Tasks evaluated
- ·A/B test creation and analysis
- ·Heatmap insights
- ·Session recording analysis
- ·Survey deployment
- ·SmartStats accuracy
- ·Integration testing
Method
Side-by-side with Optimizely and Hotjar on identical CRO workflows
Reviewer
CBAI Editorial Team
Plans & pricing
VWO Testing
Teams starting with A/B testing
- A/B and MVT testing
- Visual editor
- SmartStats
- Targeting
- Integrations
VWO Insights
Understanding user behavior
- Heatmaps
- Session recordings
- Surveys
- Funnel analysis
- Form analytics
VWO Full Stack
Complete CRO program
- Everything in Testing + Insights
- Personalization
- Server-side testing
- AI insights
- Advanced segmentation
Pricing may vary by region. Always verify on the vendor's website.
Feature comparison
| Feature | VWO (AI) | Optimizely | AB Tasty |
|---|---|---|---|
| Testing | |||
| A/B and multivariate testing | |||
| Analytics | |||
| Heatmaps and session recordings | |||
| Surveys | |||
| Pricing | |||
| Self-serve pricing | |||
Is it right for you?
Good fit for
E-commerce CRO teams
A/B test checkout flows, product pages, and pricing with heatmap and session data.
SaaS product teams
Test onboarding flows, pricing pages, and feature presentation with behavioral analytics.
Marketing teams
Optimize landing pages and campaigns with visual testing and user behavior insights.
Less suited for
Small businesses
Starting at ~$139/month for testing alone; Google Optimize alternatives like Kameleoon offer cheaper options.
Enterprise at scale
Optimizely handles larger enterprise needs with Full Stack and CMS.
Simple page testing
Unbounce's Smart Traffic is simpler for landing page optimization.
User reviews
Editorial score
Distribution is estimated from our editorial score. Verified user reviews coming soon.
Use cases
Typical ways teams rely on this tool — from everyday tasks to specialized workflows.
- A/B Testing
- Conversion Rate Optimization
- Heatmaps
- Session Recordings
- User Research
- Personalization
Integrations
Reported connectors
Apps and services commonly connected out of the box or via official connectors.
- Google Analytics
- Adobe Analytics
- Segment
- Shopify
- WordPress
- HubSpot
- Salesforce
- Slack
- Zapier
- Custom SDK
Privacy & compliance
Security & data practices
Highlights we track from the vendor's documentation. Always confirm current terms, subprocessors, and regional policies on their official site.
- SOC 2
- GDPR-ready
- SSO/SAML
Details
Category
Price
- Testing ~$139/mo
- Insights ~$169/mo
- Full Stack ~$599/mo (varies by traffic)
Free version
Best for
- A/B testing
- website personalization
- experience analytics
Frequently asked questions
VWO (AI)
Marketing
Ready to get started?
Visit the VWO (AI) website to explore plans and pricing.
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