Freshmarketer (CX)
by Freshworks
Conversion optimization platform with A/B testing, heatmaps, and personalization by Freshworks
Score
Score
Our verdict
Freshmarketer (now part of Freshworks CX) provides A/B testing, heatmaps, session replay, and personalization for conversion optimization.
Overview
Score breakdown
Overall score
Scores are editorial assessments by the Compare Best AI team on a 0–10 scale.
Expert review
CBAI Editorial Team
Compare Best AI · Editorial Team
Freshmarketer is Freshworks' conversion optimization tool, now integrated into the broader Freshworks CX suite. It includes A/B testing, heatmaps, session replay, and funnel analysis.
How we tested
Days tested
14 days
Tasks evaluated
- ·A/B testing
- ·Heatmaps
- ·Session replay
Method
Compared against Hotjar and VWO
Reviewer
CBAI Editorial Team
Plans & pricing
Free
Teams getting started
- Marketing contacts: 100
- 500 monthly email sends
- Contact and list management
- Basic segmentation
- Web tracking and forms
- Social media campaigns
- Channels: Email, Social Media (compare page)
- Monthly email sends: up to 2x marketing contacts (support article)
- Subscription types: 4
- Transactional emails: not included
- AI-powered campaign assistant: not included
- SMS/MMS/WhatsApp marketing: not included
Enterprise
Emerging and established businesses (Freshmarketer paid tier labeled Enterprise on pricing page)
- Everything in Free
- AI-powered campaign assistant
- Marketing contacts: 500
- Transactional emails
- Facebook and Instagram custom audience
- Advanced segmentation
- Advanced webhooks
- Channels: Email, SMS/MMS, WhatsApp, Chat, Social Media
- Monthly email sends: up to 20x marketing contacts (compare page)
- Subscription types: 50
- Custom domains: 25
- Dedicated IP Address: $199/IP/month add-on
- Marketing Contacts add-on: starting $100/5000 contacts/month
- Conversion Rate Optimization add-on: starting $219/10000 MUV/month
- Freddy AI Agent add-on: $49/100 sessions
- Messaging Agent add-on: $79/agent/month
Pricing may vary by region. Always verify on the vendor's website.
Feature comparison
| Feature | Freshmarketer (CX) | Hotjar | VWO |
|---|---|---|---|
| Freshworks CX integration |
Is it right for you?
Good fit for
Freshworks users
Integrated CRO within the Freshworks ecosystem
Less suited for
Standalone CRO
VWO or Optimizely for dedicated CRO
User reviews
Editorial score
Distribution is estimated from our editorial score. Verified user reviews coming soon.
Use cases
Typical ways teams rely on this tool — from everyday tasks to specialized workflows.
- CRO
- A/B testing
- Heatmaps
- Session replay
Integrations
Reported connectors
Apps and services commonly connected out of the box or via official connectors.
- Freshworks suite
- Google Analytics
- Zapier
Privacy & compliance
Security & data practices
Highlights we track from the vendor's documentation. Always confirm current terms, subprocessors, and regional policies on their official site.
- GDPR-ready
- SSO/SAML
Details
Category
Price
- Free $0/mo (100 marketing contacts, 500 email sends/mo)
- paid Enterprise plan $15/mo (500 marketing contacts). Add-ons: Marketing Contacts from $100/5000 contacts/mo
- CRO from $219/10000 MUV/mo
- Dedicated IP $199/account/mo
- Freddy AI Agent $49/100 sessions
- Messaging Agent $79/agent/mo.
Free version
Best for
- Email marketing automation
- Customer journey workflows
- Segmentation and campaign analytics
Frequently asked questions
Freshmarketer (CX)
Niche / Other
Ready to get started?
Visit the Freshmarketer (CX) website to explore plans and start your free trial.
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