Semrush pricing in 2026 starts at $139.95 a month for the classic SEO Pro plan and $199 a month for Semrush One Starter, which bundles SEO and AI visibility tracking. Semrush One Pro+ costs $299 a month, Advanced costs $549 a month, and Enterprise is custom. Paying yearly cuts about 17% off every plan.
Most small businesses and freelancers only need the SEO Pro plan ($139.95/month) or Semrush One Starter ($199/month). Agencies that manage many clients usually land on Pro+ or Advanced. Budget an extra $45 to $100 a month for each additional user.
Semrush is one of the most widely used SEO platforms for keyword research, competitor analysis, site audits, and rank tracking. Its pricing has changed a lot over the past year, though. New Semrush One bundles, separate toolkits, and per-user fees make it harder to know what you'll actually pay.
In this guide, you'll learn:
- How much Semrush costs per month on every plan
- What Semrush One and the AI Visibility Toolkit add
- The hidden costs that raise your bill
- How Semrush pricing compares with Ahrefs and SE Ranking
- Which plan fits your business, step by step
Semrush Pricing Plans in 2026: Full Breakdown
Semrush now sells two main ways to buy: Semrush One, which combines the SEO Toolkit with AI visibility tracking, and the classic SEO Toolkit plans. Semrush One is the bundle Semrush promotes most, while the classic SEO plans remain the cheapest way in.
Semrush One Pricing
Plan | Monthly | Yearly (per month) | Projects | Tracked keywords | AI prompts tracked | Extra user |
|---|---|---|---|---|---|---|
Starter | $199 | $165.17 | 5 | 500 | 50 | $45/mo |
Pro+ | $299 | $248.17 | 15 | 1,500 | 100 | $80/mo |
Advanced | $549 | $455.67 | 40 | 5,000 | 200 | $100/mo |
Enterprise | Custom | Custom | Custom | Custom | Custom | Negotiable |
- Starter includes the SEO Toolkit plus AI visibility tracking for one domain.
- Pro+ adds historical data, content optimization, keyword cannibalization analysis, and multi-location and device tracking.
- Advanced adds SEO share of voice and API data integration.
Semrush SEO Toolkit Pricing (Classic Plans)
Plan | Monthly | Yearly (per month) | Best for |
|---|---|---|---|
Pro | $139.95 | $117.33 | Freelancers, solo marketers, small sites |
Guru | $249.95 | $208.33 | Growing teams and content-heavy sites |
Business | $499.95 | $416.66 | Agencies and larger companies |
All figures are US prices before tax, cross-checked across several 2026 pricing breakdowns because Semrush's own pricing page blocks automated checks. Confirm the current numbers on Semrush before you buy.
What Can You Actually Do With the Entry Plan?
The Pro plan (and Semrush One Starter) covers the core of everyday SEO work:
- Keyword research and keyword gap analysis
- Competitor traffic and backlink research
- Site audits for technical issues
- Daily rank tracking for up to 500 keywords across 5 projects
If you only track 50 keywords for one local business, you'll use a small slice of that capacity. That's not a reason to skip Semrush, but it is a reason to look at cheaper tools first.
Semrush Toolkit Pricing: AI Visibility, Local, Content, and Social
Semrush also sells separate toolkits. You can add them to any plan or buy some on their own. This is where many bills quietly grow.
Toolkit | Starting price (monthly) | What it does |
|---|---|---|
AI Visibility Toolkit | $99 per domain | Tracks how your brand appears in AI answers like ChatGPT and Google AI Overviews |
Local Toolkit | Base $30, Pro $60 per location | Business listing management and local rank tracking |
Content Toolkit | From $60 | Content ideas, briefs, and optimization |
Social Toolkit | Base $20, Pro $40, Business $250 | Social media scheduling and analytics |
Advertising Toolkit | Base $99, Pro $220 | PPC research and ad competitor analysis |
Traffic & Market Toolkit | $289 per user | Competitor traffic and market research |
What Is the Semrush AI Visibility Toolkit?
The AI Visibility Toolkit monitors whether AI search tools mention or cite your brand. It costs $99 a month per domain on its own, and it's built into every Semrush One plan for one domain. If you only want AI tracking, buying the toolkit alone is cheaper than upgrading to Semrush One.
Semrush One vs Semrush Pro: Is the Extra Cost Worth It?
Semrush One Starter costs $199 a month, and SEO Pro costs $139.95. The $59.05 difference roughly buys you the AI Visibility Toolkit, which costs $99 on its own. If AI search visibility matters to you, Semrush One Starter is the better deal. If it doesn't, SEO Pro does the same core SEO work for less.
Semrush Listing Management Pricing
Listing management sits inside the Local Toolkit. It costs $30 a month per location on Base and $60 on Pro. A business with three locations on Pro pays $180 a month for local alone, so multi-location brands should budget for this separately.
Hidden Costs With Semrush: What You're Not Told Upfront
The sticker price is only part of your Semrush bill. These are the costs that catch most US buyers off guard.
- Extra users. Every plan includes one user. Each additional seat costs $45 a month on Starter or Pro, $80 on Pro+ or Guru, and $100 on Advanced or Business. A three-person team on Pro+ pays $299 + $160 = $459 a month.
- Toolkits. AI visibility, local, content, and social tools are billed separately unless your bundle includes them.
- API access. According to Semrush's developer documentation, the Standard API is an extra purchase on top of a Business plan, and API units are bought separately. Unit costs aren't published, so you'll need a quote from sales.
- Report add-ons. Extra branded reports cost about $10 a month (Base) or $20 a month (Pro).
- Sales tax. US prices are shown before tax, so your final charge may be higher depending on your state.
Semrush Enterprise Pricing
Semrush Enterprise has no public price. It's quoted by sales based on users, data limits, and integrations. Expect it to start above the $549 Advanced plan, since it's built for large in-house teams and agencies.
What Happens If You Cancel Your Semrush Subscription?
Monthly plans run until the end of the billing cycle and aren't refunded after billing. Semrush offers a 7-day money-back guarantee only on a first-time annual subscription. Cancellation is done through a form and an email confirmation, and it can take 1 to 3 business days to process, so start at least 5 days before a trial or renewal ends. Export any reports and project data you want to keep before you cancel.
Free Trial and Free Plan
Semrush's standard free trial lasts 7 days and requires a credit card. The free account allows about 10 reports per day and one project, which is enough to test the interface but not to run real SEO work.
Is Semrush Worth It in 2026?
Semrush is worth it if SEO or content marketing drives real revenue for your business and you'll use it every week. It's usually not worth it for a single small site that only needs to track a few dozen keywords.
Semrush is a good fit if you:
- Manage several websites or clients
- Publish content regularly and need keyword and competitor data
- Want SEO, AI visibility, and competitor research in one place
Semrush is overkill if you:
- Run one local business with under 50 target keywords
- Only need basic rank checks and technical fixes
- Won't log in at least a few times a month
For a closer look at features and day-to-day use, read our full Semrush review.
Do You Really Need Semrush, or Can You Do SEO for Free?
You can start SEO for free. Google Search Console, Google Keyword Planner, and Bing Webmaster Tools cover search performance, basic keyword ideas, and indexing issues at no cost. Our list of affordable SEO tools for small businesses covers more free options. Paid tools like Semrush earn their cost when you need competitor data, backlink research, and keyword tracking at scale.
Semrush vs Hiring an SEO Expert or Agency
Semrush is a tool, not a strategy. It finds problems and opportunities, but someone still has to write content, fix technical issues, and build links. Semrush doesn't automate that work.
Here's a simple cost comparison. If an agency quotes $3,500 a month, Semrush One Starter at $199 a month is under 6% of that. But you'd be trading money for your own time and skills. A common setup is to use both: an expert sets the strategy, and Semrush supports the day-to-day work.
If you do hire help, Google's guide, Do You Need an SEO?, explains how to vet candidates and spot red flags like guaranteed rankings.
How Long Until Semrush Pays for Itself?
SEO results usually take months, not weeks, so Semrush rarely pays off in the first billing cycle. Ask yourself whether one extra client, sale, or lead a month would cover the plan's cost. If the answer is yes, the math usually works.
Semrush vs Ahrefs vs SE Ranking Pricing
SE Ranking is the cheapest of the three for daily rank tracking. Ahrefs has the lowest entry price with its $29 Starter plan, and Semrush has the most complete marketing toolkit.
Tool | Entry plan | Mid plan | Top public plan | Tracked keywords (entry) | Extra user |
|---|---|---|---|---|---|
Semrush | $139.95/mo (SEO Pro) | $299/mo (One Pro+) | $549/mo (One Advanced) | 500 | $45 to $100/mo |
Ahrefs | $129/mo (Lite) | $249/mo (Standard) | $449/mo (Advanced) | 750 | $40 to $80/mo |
SE Ranking | $129/mo (Core) | $279/mo (Growth) | Custom (Enterprise) | 2,000 | Seats included (1 Core, 3 Growth) |
Semrush vs Ahrefs Pricing
Ahrefs Lite costs $129 a month and includes 750 tracked keywords, compared with Semrush Pro's 500 for $139.95. Ahrefs also has a $29 Starter plan for light research. Semrush is stronger for all-in-one marketing, while Ahrefs leads on backlink data. See our Semrush vs Ahrefs comparison for the full breakdown.
Semrush vs SE Ranking Pricing
SE Ranking Core costs $129 a month ($103.20 billed yearly) and tracks 2,000 keywords daily across 10 projects. That's four times Semrush Pro's keyword limit for less money. Its AI Search add-on costs $89 a month for 200 prompts, slightly less than Semrush's $99 AI Visibility Toolkit.
Cheaper Alternatives to Semrush Under $100 a Month
- Ahrefs Starter: $29 a month for basic keyword and site research
- Free Google tools: Search Console and Keyword Planner for zero cost
- Lower-cost suites: Mangools and Ubersuggest offer budget plans worth comparing for small sites
For more budget picks, see our guide to cheap SEO tools in 2026.
Which Semrush Plan Should You Choose?
Pick the cheapest plan that covers your projects, tracked keywords, and team size. You can upgrade later, but an annual plan commits you for the full year after the 7-day refund window.
You are... | Best Semrush plan | Monthly cost |
|---|---|---|
Solo blogger or small business owner | SEO Pro | $139.95 |
Freelancer who wants AI visibility tracking | Semrush One Starter | $199 |
Small in-house marketing team (3 people) | Semrush One Pro+ with 2 extra users | $459 |
Agency managing 15+ clients | Semrush One Advanced | $549 + users |
Large company with custom needs | Enterprise | Custom quote |
How to Choose in 5 Steps
- Count your websites. Starter and Pro cover 5 projects, Pro+ covers 15, and Advanced covers 40.
- Count your keywords. Tracking 500 or fewer? Stick with the entry plans.
- Count your users. Add $45 to $100 a month for each extra seat.
- Decide on AI visibility. If tracking AI answers matters, compare Semrush One Starter ($199) with SEO Pro plus the AI Visibility Toolkit ($238.95).
- Choose monthly or yearly. Pay monthly for the first few months. Switch to yearly (about 17% cheaper) once you're sure you'll keep it.
Semrush Pricing for Agencies vs Freelancers
Freelancers usually do well on SEO Pro or Semrush One Starter, since 5 projects and 500 keywords cover a handful of clients. Agencies need Pro+ or Advanced for more projects, more keywords, and features like historical data and share of voice. Agencies should also budget for extra users, which can add hundreds of dollars a month.
Semrush Nonprofit Pricing
Semrush doesn't publish a standard nonprofit discount on its pricing page. Nonprofits should contact Semrush sales directly to ask about available discounts.
FAQs
How much does Semrush cost per month?
Semrush costs $139.95 a month for SEO Pro, $199 for Semrush One Starter, $299 for Pro+, and $549 for Advanced. Enterprise pricing is custom.
Is Semrush cheaper if you pay yearly?
Yes. Yearly billing saves about 17%. For example, Semrush One Starter drops from $199 to $165.17 a month.
Does Semrush have a free plan?
Yes. The free account allows about 10 reports a day and one project, which is enough to explore the tools but not to run ongoing SEO.
Why is Semrush so expensive?
Semrush maintains large keyword, backlink, and traffic databases and bundles many tools in one platform. You pay for that breadth, even if you only use part of it.
Does Semrush automate SEO?
No. Semrush finds keywords, technical issues, and competitor gaps, but you or your team still write content, fix the site, and build links.
Can I get a refund from Semrush?
Only in limited cases. Semrush offers a 7-day money-back guarantee on a first-time annual subscription. Monthly charges aren't refunded after billing.
How much should I budget for SEO tools in 2026?
A solo marketer can work with $0 to $140 a month using free Google tools and one paid suite. Based on current prices, a small team can expect $200 to $500 a month once extra users and add-ons are included.
Is Semrush better than Ahrefs for the price?
Semrush is better value if you want SEO, content, local, and AI visibility tools in one place. Ahrefs is better value if backlink research is your main focus.
Key Takeaways
- Cheapest paid plan: SEO Pro at $139.95 a month ($117.33 billed yearly)
- Semrush One: Starter $199, Pro+ $299, Advanced $549 a month, with AI visibility included
- Yearly savings: About 17% on every plan
- Biggest hidden costs: Extra users ($45 to $100 each), toolkits, and API units
- Refunds: 7-day guarantee on first-time annual plans only
- Best for: Businesses and agencies that use SEO data every week
- Cheaper options: Ahrefs Starter ($29), SE Ranking Core ($129), and free Google tools
Final Verdict: Which Semrush Plan Is Right for You?
Semrush pricing makes the most sense when you match the plan to your real usage. Most solo marketers and small businesses should start with SEO Pro or Semrush One Starter on monthly billing. Teams and agencies should price in extra users and toolkits before comparing plans, because that's where the real cost sits.
At CompareBestAI, we break down AI and SEO tool pricing side by side so you can spend with confidence. Want to see how Semrush stacks up for your budget? Use the CompareBestAI comparison tool to put Semrush, Ahrefs, SE Ranking, and other SEO platforms head to head.
