FullStory (AI)
by Fullstory, Inc.
Behavioral analytics with AI-driven insights.
Score
Score
Our verdict
Fullstory’s 2026 release cements it as a top behavioral analytics suite that blends session replay, heatmaps, and product analytics with StoryAI. The standout 2026 change is FullstoryFree: a permanent free tier with 30k sessions per month and 12‑month retention, making serious replay and basic analytics accessible to small teams. Advanced and Enterprise add StoryAI session summaries, while Ask StoryAI (a chat analyst) is a separate StoryAI Premium add‑on—accurate positioning matters during evaluation. Data activation is robust via Anywhere (Warehouse/Activation), and privacy posture is strong with SOC 2 and multiple ISO certifications plus Private by Default masking. Weaknesses: pricing for paid plans remains quote‑only, which complicates quick comparisons, and some powerful AI features require extra add‑ons. Teams needing explicit list pricing or turnkey AI on entry plans may prefer alternatives. Overall, if you value trustworthy, tagless capture with governed AI on top—and can engage sales for pricing—Fullstory delivers high quality insights and enterprise‑grade extensibility.
Overview
Screenshot
Score breakdown
Overall score
Scores are editorial assessments by the Compare Best AI team on a 0–10 scale.
Expert review
CBAI Editorial Team
Compare Best AI · Editorial Team
## Overview
How we tested
Days tested
7 days
Tasks evaluated
- ·Installed Fullstory snippet on a test site and captured sessions
- ·Built funnels, journeys, and heatmaps to diagnose friction
- ·Generated StoryAI session summaries and reviewed accuracy
- ·Validated data export/activation paths with Anywhere documentation
Method
Compared against Contentsquare and Glassbox using identical inputs
Reviewer
CBAI Editorial Team
Plans & pricing
FullstoryFree
Individuals and small teams starting with DX analytics
- Session replay and basic analytics
- Up to 30,000 sessions/month
- 12 months analytics and replay retention
- Up to 10 users
- Excludes Dashboards and StoryAI
- Basic integrations; email/community support
Business
Growing product teams needing full analytics and collaboration
- Everything in Free
- Customizable Dashboards; funnels, journeys, segmentation
- Heatmaps (click and scroll), developer tools
- Omnisearch, alerts, templates, collaboration
- Add‑ons: Mobile, Guides & Surveys, StoryAI
Advanced
Organizations scaling analytics with AI summaries
- Everything in Business
- StoryAI Session Summaries included
- Expanded analytics (e.g., retention, tables, metric insights)
- Integrations, webhooks, data export options
- Add‑ons available: Multi‑Org, Mobile, Guides & Surveys
Enterprise
Enterprises needing governance, limits, and ecosystem scale
- Everything in Advanced
- Highest quotas and governance controls
- Security & compliance features; role-based access control
- Anywhere (Warehouse/Activation) options for large-scale data
- Multi‑Org Management (add‑on available)
Pricing may vary by region. Always verify on the vendor's website.
Feature comparison
| Feature | FullStory (AI) | Contentsquare | Glassbox |
|---|---|---|---|
| Experience analytics | |||
| Session replay | |||
| Visual analysis | |||
| Heatmaps (click & scroll) | |||
| AI | |||
| AI session summaries | |||
| Chat-style AI analyst | |||
| Data activation | |||
| Warehouse data export/connectors | |||
| Monitoring | |||
| Automated anomaly/issue detection | |||
| Data capture | |||
| Tagless autocapture | |||
Is it right for you?
Good fit for
Ecommerce growth teams
Pinpoint funnel friction with journeys, heatmaps, and replay to recover conversions quickly.
Product managers
Use segments, metrics, and AI summaries to prioritize fixes and quantify impact.
Support & CX
Share exact replays and session context to investigate tickets and reduce back‑and‑forth.
Data teams
Pipe high‑fidelity behavioral data to your warehouse for modeling and activation.
Less suited for
Teams needing published pricing now
Paid tiers are quote‑based; you’ll need to contact sales for an exact price.
AI without add‑ons
Ask StoryAI requires the StoryAI Premium add‑on; not included on base Business.
User reviews
Editorial score
Distribution is estimated from our editorial score. Verified user reviews coming soon.
Use cases
Typical ways teams rely on this tool — from everyday tasks to specialized workflows.
- Find and fix checkout drop-offs
- Prioritize roadmap with real behavior
- Accelerate support investigations
- Personalize using real-time signals
- Quantify impact with funnels and journeys
Integrations
Reported connectors
Apps and services commonly connected out of the box or via official connectors.
- Jira
- Twilio Segment
- Google Tag Manager
Privacy & compliance
Security & data practices
Highlights we track from the vendor's documentation. Always confirm current terms, subprocessors, and regional policies on their official site.
- SOC 2 Type II
- ISO 27001
- ISO 27701
- ISO 27017
- ISO 27018
- ISO 42001
- GDPR-ready
- CCPA
- Private by Default
Details
Category
Price
- FullstoryFree $0
- Business custom
- Advanced custom
- Enterprise custom
Free version
Best for
- Ecommerce conversion optimization
- SaaS UX diagnostics and prioritization
- Support ticket acceleration with replay context
- Data activation to warehouse and tools
Frequently asked questions
FullStory (AI)
Marketing
Ready to get started?
Visit the FullStory (AI) website to explore plans and start your free trial.
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