Heap (AI)
by Heap (Contentsquare)
Auto-capture product analytics for data-driven product decisions.
Score
Score
Our verdict
Heap auto-captures all user interactions and provides product analytics (funnels, retention, journeys) without manual event setup — similar to FullStory but focused on product analytics rather than session replay. Best for product teams wanting fast analytics setup. The main caveat is Mixpanel and Amplitude offer more manual control, and pricing is enterprise-oriented.
Overview
Screenshot
Score breakdown
Overall score
Scores are editorial assessments by the Compare Best AI team on a 0–10 scale.
Expert review
CBAI Editorial Team
Compare Best AI · Editorial Team
Heap's core advantage: install one script and get complete analytics without manually defining events. Every click, page view, form submission, and interaction is captured automatically. Define events retroactively when you need them — no waiting for developers to instrument new tracking.
How we tested
Days tested
30 days
Tasks evaluated
- ·Auto-capture comprehensiveness
- ·Retroactive analysis workflow
- ·Funnel analysis accuracy
- ·Retention insights
- ·Dashboard creation
- ·Integration testing
Method
Side-by-side with Mixpanel on identical product analytics
Reviewer
CBAI Editorial Team
Plans & pricing
Free
Small products getting started
- Up to 10K sessions/month
- Auto-capture
- Core analytics
- 6 months data history
- Limited sessions
- Limited history
Growth
Growing products with more data needs
- More sessions
- Everything in Free
- Longer data history
- Advanced analytics
- Integrations
Pro
Enterprise product teams
- Everything in Growth
- SSO
- Advanced security
- Dedicated support
- Data science tools
Pricing may vary by region. Always verify on the vendor's website.
Feature comparison
| Feature | Heap (AI) | Mixpanel | Amplitude |
|---|---|---|---|
| Capture | |||
| Auto-capture (all interactions) | |||
| Analytics | |||
| Retroactive event definition | |||
| Manual event control | |||
| Pricing | |||
| Free tier | |||
Is it right for you?
Good fit for
Product teams without data engineers
Auto-capture means no developer instrumentation needed — get analytics from day one.
Fast-moving startups
Retroactive analysis lets you answer questions about past behavior without pre-planning tracking.
Contentsquare users
Native integration with Contentsquare suite adds session replay and heatmaps.
Less suited for
Manual event precision
Mixpanel and Amplitude give more control over event taxonomy for teams that prefer manual instrumentation.
Marketing analytics
Google Analytics handles traffic, campaigns, and marketing attribution.
Budget teams
Paid plans are enterprise-priced; Mixpanel's free tier (20M events) may be more accessible.
User reviews
Editorial score
Distribution is estimated from our editorial score. Verified user reviews coming soon.
Use cases
Typical ways teams rely on this tool — from everyday tasks to specialized workflows.
- Product Analytics
- Auto-Capture Analytics
- Funnel Optimization
- Retention Analysis
- User Journey Mapping
Integrations
Reported connectors
Apps and services commonly connected out of the box or via official connectors.
- Contentsquare
- Salesforce
- Marketo
- Segment
- Snowflake
- BigQuery
- Slack
- Intercom
- Zendesk
Privacy & compliance
Security & data practices
Highlights we track from the vendor's documentation. Always confirm current terms, subprocessors, and regional policies on their official site.
- SOC 2
- GDPR-ready
- SSO/SAML
Details
Category
Price
- Free (10K sessions)
- Growth custom
- Pro custom
Free version
Best for
- Auto-captured product analytics
- journey analysis
- behavioral segmentation
Frequently asked questions
Heap (AI)
Marketing
Ready to get started?
Visit the Heap (AI) website to explore plans and start your free trial.
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