Lavender (AI)
by Lavender Inc.
AI email coach that helps sales reps write better emails.
Score
Score
Our verdict
Lavender is an AI email coaching tool that scores your sales emails in real-time and suggests improvements for higher response rates. It works as a browser extension inside Gmail, Outlook, and sales platforms. Best for SDRs learning to write better cold emails. The main caveat is focused solely on email coaching — not a full outreach platform.
Overview
Screenshot
Score breakdown
Overall score
Scores are editorial assessments by the Compare Best AI team on a 0–10 scale.
Expert review
CBAI Editorial Team
Compare Best AI · Editorial Team
Lavender takes a coaching approach to sales email rather than automation. As you write, it scores your email on length, reading level, personalization, and engagement factors, suggesting real-time improvements. Data from millions of emails backs the recommendations.
How we tested
Days tested
14 days
Tasks evaluated
- ·Email scoring accuracy
- ·Suggestion quality
- ·Response rate impact
- ·Integration workflow
- ·Team analytics
Method
Tracked response rates before and after Lavender coaching
Reviewer
CBAI Editorial Team
Plans & pricing
Free / Coach
- Install the Email Coach for free
- Analyze/personalize 5 emails/month on the free coach limits
- Gmail + Outlook 365
- Free for students, jobseekers, bootstrapped founders
Starter
- Billed annually
- Unlimited emails and personalization
- Unlimited AI recommendations
- AI Email Writer
- Chat support
- Lavender anywhere / multi-inbox
Individual Pro
- Billed annually
- Everything in Starter
- Integrations
- Priority support
- Dedicated CSM
Team
- Per seat / mo billed annually
- Coaching Dashboard
- Starter/Growth/Enterprise team options
- Aggregated analytics
Pricing may vary by region. Always verify on the vendor's website.
Feature comparison
| Feature | Lavender (AI) | Grammarly | Reply.io |
|---|---|---|---|
| Coaching | |||
| Real-time email scoring | |||
| Sales | |||
| Prospect research | |||
| Pricing | |||
| Free tier | |||
Is it right for you?
Good fit for
SDRs
Real-time coaching improves cold email writing skills and response rates over time.
Sales managers
Team analytics show which reps write the best emails and where coaching is needed.
Less suited for
Email automation
Lavender coaches writing; Reply.io and Lemlist automate sending.
Marketing email
Lavender is for 1-to-1 sales emails, not mass marketing campaigns.
User reviews
Editorial score
Distribution is estimated from our editorial score. Verified user reviews coming soon.
Use cases
Typical ways teams rely on this tool — from everyday tasks to specialized workflows.
- SDR/AE cold email
- Email coaching for teams
- Inbox personalization
Integrations
Reported connectors
Apps and services commonly connected out of the box or via official connectors.
- Gmail
- Outlook
- Outreach
- Salesloft
- HubSpot
- Apollo
- Groove
- Gong
Details
Category
Price
- Starter $27/mo billed annually
- Individual Pro $45/mo billed annually
- Team $89/seat/mo billed annually. Free Coach install
- free for students/jobseekers/bootstrapped entrepreneurs. /pricing URL is 404 — cards are on the Coach page
Free version
Best for
Sales email coaching (Email Coach + Ora). Public /pricing is 404 — do not invent leftover $27
Frequently asked questions
Lavender (AI)
Sales & CRM
Ready to get started?
Visit the Lavender (AI) website to explore plans and start your free trial.
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