Clarity
by Microsoft
Free session recording and heatmap tool from Microsoft for understanding user behavior
Score
Score
Our verdict
Microsoft Clarity is a completely free session recording and heatmap tool with unlimited data — the best free analytics for understanding user behavior.
Overview
Screenshot
Score breakdown
Overall score
Scores are editorial assessments by the Compare Best AI team on a 0–10 scale.
Expert review
CompareBestAI Team
Compare Best AI · Editorial Team
Microsoft Clarity is a completely free behavioral analytics tool. No limits on sessions, recordings, or heatmaps — genuinely unlimited and genuinely free. This makes it the most accessible UX analytics tool available.
How we tested
Days tested
30 days
Tasks evaluated
- ·Recording quality
- ·Heatmap accuracy
- ·AI insight quality
- ·Performance impact
- ·GA integration
Method
Compared against Hotjar and FullStory
Reviewer
CompareBestAI Team
Plans & pricing
Free
Everyone
- Unlimited sessions
- Unlimited recordings
- Heatmaps
- AI insights
- Rage click detection
- Dead click detection
- Scroll analysis
- Copilot integration
Pricing may vary by region. Always verify on the vendor's website.
Feature comparison
| Feature | Clarity | Hotjar | FullStory |
|---|---|---|---|
| Price | |||
| 100% free unlimited | |||
| AI | |||
| Auto rage/dead click detection | |||
Is it right for you?
Good fit for
Every website
Free, unlimited — no reason not to install
UX improvement
See exactly where users struggle
Budget analytics
Enterprise-grade behavioral analytics at $0
Less suited for
Advanced UX research
Hotjar adds surveys and feedback
Enterprise analytics
FullStory and Pendo offer deeper product analytics
User reviews
Editorial score
Distribution is estimated from our editorial score. Verified user reviews coming soon.
Use cases
Typical ways teams rely on this tool — from everyday tasks to specialized workflows.
- Session recording
- Heatmaps
- UX analysis
- Rage click detection
- Behavioral analytics
Integrations
Reported connectors
Apps and services commonly connected out of the box or via official connectors.
- Google Analytics
- Shopify
- WordPress
- Wix
- Any website
Privacy & compliance
Security & data practices
Highlights we track from the vendor's documentation. Always confirm current terms, subprocessors, and regional policies on their official site.
- GDPR-ready
Details
Category
Price
- $0/mo
Free version
Best for
- Session recordings & heatmaps
- UX troubleshooting
- Conversion rate optimization
Frequently asked questions
Clarity
Marketing
Ready to get started?
Visit the Clarity website to explore plans and start your free trial.
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